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Expert eCommerce strategies that just click

Sell more and level up with a world class user experience

Technologies and partners

See all partners
Google Shopping
Shopify
Hubspot
Sales Force
Woocommerce

How we’ll boost your sales

Our customised eCommerce services
Competitor analysis
We’ll use powerful analytics tools to explore your competitors’ prices, traffic, search rankings, landing page and more. Use our detailed monthly reports to boost sales and conversions.
A/B testing
We’ll use proven A/B testing to optimise body text, calls to action, images, your checkout process and loads more, so you get the most out of your traffic.
Marketplace integration
Nearly half of all product searches worldwide start on marketplaces like Amazon and eBay. Using tools like Channable and Lengow, we can track and report on sales, pricing, buy box percentages and more, without the need for third-party reporting.
eCommerce audits
We’ll audit your overall UX, analytics, marketing, integrations and CMS and find the weak points. We’ll submit a report with recommendations, and we can implement these changes.
eCommerce business plan
A great idea can only get you so far. Our eCommerce consultants can turn your ideas into a solid business plan that sets goals, defines your target market and boosts sales.

You’ll be in good company

20+ years of bringing business to a new level online
Unified ecommerce ecosystems built to scale
Accelerate innovation and growth with user experience at the core to power 360° value at scale.
unified-ecommerce
Global
Global
 Cart
Cart
User
User
Code
Code
Location
Location
Collaboration
Collaboration
Organisation
Organisation
Setting
Setting
Integrations
Integrations
Database
Database
bag
bag
Logistics
Logistics
store
store
Cross-Border
Cross-Border
payments
payments
Analytics
Analytics
Bill List
Bill List
Omnichannel
Omnichannel
Security
Security
Sustainability
Sustainability
Platform-Harmonization
Platform-Harmonization
Order-Management
Order-Management
Customer-Service
Customer-Service
Onboarding
Onboarding
Omnichannel
Omnichannel
Document
Document

50+

Team of professionals

23

years of digital experience

100+

eCommerce clients

100%

committed to our clients

The eCommerce

The user experience

The Conversion

Experts

We’ll be a real part of your team for the whole eCommerce project
Alan Crotty

Alan Crotty

Principal UX Designer

Alan Crotty

Principal UX Designer

Alan is old school internet with over 25 years of designing websites behind him. A passion for reducing complexity and extracting simplicity keeps him coming back for more. If he’s not designing he’s probably either cooking / eating ramen, tinkering on the guitar or gaming

Laura Biesold

Laura Biesold

PPC Specialist

Laura Biesold

PPC Specialist

Laura is an enthusiastic multilingual PPC specialist, eagerly analysing data to ensure your accounts run smoothly. When she's not crunching over keywords, you’ll find her in the kitchen experimenting with new culinary recipes while sipping on a nice glass of Tempranillo.

James Foran

James Foran

eCommerce Manager

James Foran

eCommerce Manager

James is a jack of all trades who is known for his soccer quotes while also building eCommerce brands and increasing online revenue. Although his acting career has failed to materialise he is known for quoting Glengarry Glen Ross in his pitches.

Charlotte Vial

Charlotte Vial

Senior Developer

Charlotte Vial

Senior Developer

Senior Web Developer Charlotte is the only woman on the Matrix development team, and lives for neat, logical code. Born and raised in France, she’s a vegetarian who can cook up to five dishes, none of them French. She’s also a keen ukulele player — which isn’t very French either!

Conor McCaffrey

Conor McCaffrey

Senior Content Strategist

Conor McCaffrey

Senior Content Strategist

Conor is a creative writer who joins the dots between journalism, copywriting and web content. Every company has a story, and he’ll know how to tell it. An award-winning music writer and blogger, you’ll find him at gigs on any random night of the week (front left speaker).

Brian Power

Brian Power

Principal Technical Architect

Brian Power

Principal Technical Architect

Brian is a tech-lover from Waterford who’s been a developer, trainer, manager and IT guy for over 20 years. When he isn't coding or working with the latest hardware or software, he’ll be walking with his camera through the nearest field or the beach, trying to capture the moment.

Keelin O’Keeffe

Keelin O’Keeffe

Digital Marketing Manager

Keelin O’Keeffe

Digital Marketing Manager

Keelin has over 20 years’ experience working with small and medium sized businesses, helping them establish creative marketing solutions to grow and attract clients. Keelin loves the great outdoors and nature, and her ideal day is hiking in the woods followed by a swim in the ocean — all year round!

Giuseppe Ditaranto

Giuseppe Ditaranto

UX/UI Designer

Giuseppe Ditaranto

UX/UI Designer

Giuseppe is an empathic UX and UI designer and a strategic thinker. A curious problem-solver by nature, he loves to know why, how, who... and walk in other people's shoes while materialising his concepts. Outside work, he loves reading, sailing or playing soccer with friends.

Srdjan Nikolic

Srdjan Nikolic

Senior SEO Specialist

Srdjan Nikolic

Senior SEO Specialist

Srdjan is an enthusiastic SEO Specialist who always finds a solution. He has more than 10 years of experience in SEO and web development so don't worry, you are in good hands. He is always trying to find that extra step to improve the overall client experience — there is no impossible task for Srdjan!

Fred Voigtländer

Fred Voigtländer

UI Designer

Fred Voigtländer

UI Designer

Fred is a German UI designer who’s passionate about designing dynamic and engaging user interfaces — and boosting his creativity by sketching and illustrating in his down time. Away from his desk, he swaps his office chair for a bike, running shoes and swimming goggles to train for the next triathlon, or plays the guitar to relax.

Nick Cloake

Nick Cloake

Creative Director

Nick Cloake

Creative Director

Nick is a design veteran of 30+ years, who has spent most of that time fighting bad design. He’s a typography anorak and an ambassador for using exquisite imagery, and loves sharing creative ideas. The founder of Design Business Ireland, his passion is telling clients how design will change their lives.

Tomas Herink

Tomas Herink

Head of Development

Tomas Herink

Head of Development

A technical heavyweight, we drag Tomas out of his coding cave for specialised projects. When he does leave his den full of wires, gadgets, woodworking tools and his guitar, it’s for the odd family trip or fishing weekend. We check in if we haven’t seen him for a while!

Aoife O’Driscoll

Aoife O’Driscoll

Digital Marketing Manager

Aoife O’Driscoll

Digital Marketing Manager

With two decades of experience in primary care, tourism, events and retail, Aoife finds the unique story behind every brand and develops strategies to help them grow in new markets. She is committed to delivering the best results for our clients, based on their needs.

Iñaki Castellet

Iñaki Castellet

Head of Project & Account Management

Iñaki Castellet

Head of Project & Account Management

Iñaki grew up in the Basque Country. While working as a web developer he also developed an interest in helping companies grow, creating personalised solutions. A craft beer connoisseur, he brings a new meaning to draft proposals, and knows almost as many imperial stouts as he types words per minute.

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FAQs

An eCommerce site can increase your customer base while helping you grow your brand in domestic and international markets. Even with a small eCommerce team, companies such as Gymshark have grown into multimillion businesses.

Advantages Disadvantages
  • Sales can be 24/7, rather than a limited window at a physical store.
  • Immediate payments.
  • Reduced costs by removing the need for physical shops.
  • Potential worldwide customer base — not reliant on local trade.
  • Easy to promote featured products.
  • Boost sales by retargeting and remarketing.
  • More competitors worldwide, so more difficult to make an impact.
  • Need for further recruitment or upskilling of employees.
  • Constant updating of technologies to remain relevant and competitive.
  • Sites can crash, reducing customer trust.
  • Increased security concerns, for example, credit card fraud and identity theft.
  • Less tactile, ‘immersive’ shopping experience.
  • Lengthy delivery times can often put some customers off.

The first step in understanding the complex world of eCommerce is the four Ps: Product, Price, Place and Promotion. Without one your business will never reach its full potential.

  • The ability to reach a far wider audience than through a traditional store.
  • Reduced overheads and expenses such as rent.
  • Long-established companies must evolve and adjust to new technologies.
  • More specialisation — vertically integrated companies may not be the best at everything.
  • Direct marketing to target audience.
  • Customer service enhanced through immediate chat features.
  • Understand and learn about your target audience.
  • Find and exploit your unique selling proposition.
  • Streamline the customer experience through UX research and continuous improvements.
  • Improve customer service and respond promptly to queries. Include a chat feature.
  • Simplify your checkout process — offer guest checkout so your customers aren’t put off by long forms.
  • Select the right platform — there’s no ‘best’ option, just the right one for your needs. For instance, WordPress may have more powerful functionality, but platforms such as Square Online Checkout offer an eCommerce solution without the need for a full website, and with Shopify you can set up your store with no development or hosting costs.
  • Improve SEO so customers can find your business online.
  • Create content that’s valuable to your customers, such as advice blogs and how-to guides. Don’t just write about your products.
  • Include customer reviews — people value real opinions from real customers.
  • Use high quality photos — and make sure they accurately display the product.
  • Keep shipping charges as low as possible — don’t lose your customers at the last step. Reduce those abandoned carts.
  • Connect to your social media channels — you can simplify the buying process if your customer can buy directly from social media posts.

From a simple templated design to a fully integrated solution, the timeline can vary with the number of integrations, whether out of the box or bespoke. A simple Shopify store could be a few days, while a WordPress omnichannel site could take up to six months.

Shopify is a dedicated eCommerce platform, while WordPress is an open-source platform. There’s no universal ‘best’ solution, but there’s probably a best solution to suit your individual needs. Here are some of the biggest pros and cons of each:

Shopify pros Shopify cons
  • You don’t need any coding knowledge to get started. You just sign up and customise your store using a wide range of themes.
  • It’s purpose-built for eCommerce websites, so all functionality is already set up.
  • You don’t need to pay for external hosting or security.
  • You’re charged extra transaction fees (0.5-2% per transaction) unless you use Shopify’s own payment system Shopify Payments
  • It’s not fully drag and drop — you can change your theme, but you could end up having to reformat your whole catalogue.
  • No email hosting
  • No marketing automation
WordPress pros WordPress cons
  • Allows for complete customisation, so it’s a lot more flexible.
  • A huge public pool of available plugins that add extra functionality
  • Tens of thousands of developers constantly innovating and creating new functionalities and plugins
  • You will need a certain level of coding knowledge to use WordPress.
  • Development can get expensive quickly, either through in-house resources or third-party developers.
  • You will need to source your own domain name and web hosting such as Amazon Web Services.

A WordPress.org site is free to set up and use, but you will have to pay for hosting, a domain name and plugins. Plus, if you have limited coding knowledge, you may need to hire a developer to get the most out of customisation.

Shopify plans range from €24 per month (Basic Shopify), to €69 (Shopify) and €289 (Advanced Shopify), but you don’t have to pay for hosting, domain name or plugins.

Look out for these trends developing further in 2022 and 2023:

Personalisation: Delivering unique, customised content to users in real time — for example recommended products, recommended blogs, customised pop-ups or promotions.

Generative AI: Tracking customer behaviour such as clicks, zooms and swipes, then delivering hyper-specialised personalised images.

Hyperautomation: End-to end automation of all possible business processes, with increased adoption of artificial intelligence (AI) and machine learning (ML) technologies.

Visual search
Search for products by simply uploading photos from a mobile device, cross-referenced to an eCommerce catalogue.