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Paid social

Elevate Your Business with Paid Social Campaigns

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Introduction

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Welcome to Matrix Internet, your gateway to unlocking the true potential of social media advertising. In today's digital age, an effective online presence is non-negotiable, and our Paid Social services are designed to help your business flourish at every stage of the marketing funnel.

Why Paid Social Matters

Targeted reach
Reach the right audience by demographic, location, interests, and behavior.
Flexible Budgets
No minimum investment is required, making it accessible for businesses of all sizes.
Diverse Objectives
We’re passionate digital marketers laser-focused on growth and maximising your ROI. We join the dots between compelling stories and data-driven strategies.

How Paid Social Helps All Businesses

No matter the size or industry of your business, Paid Social campaigns can benefit you. Here's how:
Enterprises
Enhance your social presence, engage with your audience, and drive conversions.
B2B
Generate leads, nurture relationships, and establish industry authority.
Start-ups
Boost brand awareness, attract early adopters, and grow your customer base.
SME
Stay competitive with cost-effective advertising, targeting local and niche markets.
E-commerce
Drive sales, retarget cart abandoners, and increase ROI.

Comprehensive Services

At Matrix Internet, we offer more than just Paid Social Campaigns. Our comprehensive services include:


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The combination of PPC (Google Adwords) and Paid Social campaigns is crucial for boosting an online business's presence. These strategies coexist and mutually reinforce each other, resulting in significant benefits.

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Analyze and optimize your current online strategies for better results.

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Our talented design and creative team will produce captivating content to engage your audience.


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BRANDING UX UI DEVELOPMENT

An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised action plan.

Another successful project with the Irish Government — through our innovative carbon calculator they can count on us to help businesses make a difference.

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Software Mobile Apps Support

A movement in the force, of 100,000 people and a fleet of 800 vehicles to be precise.

The next generation of mobility, via 800 vehicles moved by Matrix software

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Design Development Support

300 year old brand meets cutting edge user experience via Omnichannel.

The online store for one of Ireland's most prestgious brands

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Design Development

Ireland's official domain name registry and home of the "dot ie".

The home of Ireland's official domain, the "dot ie"

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Global solutions from an international team

Meeting your Paid Social team

Keelin O’Keeffe

Digital Marketing Manager
Ireland

Keelin O’Keeffe

Digital Marketing Manager

Keelin has over 20 years’ experience working with small and medium sized businesses, helping them establish creative marketing solutions to grow and attract clients. Keelin loves the great outdoors and nature, and her ideal day is hiking in the woods followed by a swim in the ocean — all year round!

Laura Biesold

PPC Specialist
germany

Laura Biesold

PPC Specialist

Laura is an enthusiastic multilingual PPC specialist, eagerly analysing data to ensure your accounts run smoothly. When she's not crunching over keywords, you’ll find her in the kitchen experimenting with new culinary recipes while sipping on a nice glass of Tempranillo.

Aoife O’Driscoll

Digital Marketing Manager
Ireland

Aoife O’Driscoll

Digital Marketing Manager

With two decades of experience in primary care, tourism, events and retail, Aoife finds the unique story behind every brand and develops strategies to help them grow in new markets. She is committed to delivering the best results for our clients, based on their needs.

Luis Fernando Díaz Vicente

Social Media Specialist
Spain

Luis Fernando Díaz Vicente

Social Media Specialist

Luis is our Paid Social Specialist, with over 8 years’ experience developing paid social media strategies on all channels. He loves helping brands tell their story on social media, and making sure they don’t get lost in buzzwords and passing trends. A Scout for over 15 years, Luis swaps social feeds for nature and hiking, but still loves the home comforts of cooking a hearty meal.






Matrix Internet — your team for international growth


Matrix Internet is a full-service design, development and digital marketing agency, with offices in Dublin and Brussels. Our mainland Europe team specialises in helping clients enter new EU markets through localisation strategies, digital transformation and EU project management. Since launching in 2000, we’ve delivered over 1,300 digital projects, including international marketing strategies for many Irish SMEs and Enterprise Ireland clients.

FAQs

Paid advertising focuses on bidding on specific keywords that will show relevant ads on Google or Bing’s search results page. You will only pay when someone clicks on your ads and is redirected to your website. You can also show your page organically without paying for this; however, this will involve long-term SEO optimisation vs. paid ads which start delivering results immediately.
Our agency specializes in managing Paid Search campaigns across various platforms, including Google Ads, and Bing Ads. On the other side, we also offer paid social advertising across platforms like Facebook, Instagram, LinkedIn, and Twitter, as well as other display ad networks.
The determination of the Google Ads budget depends on a variety of factors. Our specialist will carefully analyze your business objectives, your target audience, your competitor activities, and more. Once we have completed thorough research, we will recommend a budget that will align with the campaign objectives.
Once your campaign has started, you will start seeing an increase in the traffic to your website immediately. However, normally we suggest that campaigns will start delivering results after approximately 2-4 weeks. This timeline can vary depending on factors such as the campaign objective, your competitors' activity, and the budget allocated. It can take several months until your ad account has reached maturity and is delivering optimal results.
We monitor your campaigns frequently, evaluating them based on the KPIs of your campaign. By analyzing your CTR (click-through rate), CPC (cost per click), conversion rate, the CPL/CPA (cost per acquisition or lead), and ROAS (return on ad spend). Our team will provide detailed reporting and analysis to track your campaign performance and make data-driven optimization decisions.