For a start, we’re not all sci-fi uber-fans in cosplay black leather jackets and Neo shades. But when we started in 2000, there was something about the word Matrix that transcended the big buzz movie of the time. It evoked the future, creativity, technology, and thinking beyond the norm at the start of a new millennium.
21 years later, we still have fond memories of our start-up days, when the internet seemed like a frontier full of possibility. Still, we’re not nostalgic — we don’t miss fax machines, floppy disks and the piercing squeal of dial-up modems. And (sorry Bill!) we don’t miss Internet Explorer as the all-dominant web browser.
It’s weird in hindsight, but many people back then thought the internet was a fad — something you ‘went on’ for kicks. We won over our first clients by helping them see their online future. We still get a kick out of sharing ideas and helping people see things differently.
Since we started building websites in 2000, and past the Web 2.0 revolution, we moved into innovation in all digital fields, and we now have three distinct departments — Development, Design and Digital Marketing, with ideas buzzing between each team. We’re big on user experience — it’s all about messaging, usability, design and function, in no particular order.
And we’re all ears — give us a shout so we can learn all about you.
We launched in 2000, but we’re not frozen in time like a busted Nokia 3310. We’ve worked with hundreds of clients, from wide-eyed start-ups to tech firms and Government bodies. We’re pretty sure we’ve worked with a company just like yours, so you’ll be in safe hands.
OK, we don’t go for inspirational quote posters around the office, but we go into each project with a positive mind, and it’ll rub off on you. From our first meeting or creative workshop you know we’ll get the job done. And we’ll listen to your input so the project evolves dynamically, and never runs out of road.
Friendly faces, lively discovery workshops and a good office coffee machine could only get us so far. Don’t worry, we’re into figures too. We know you’re really after results, so we’re here to grow your business.
IT managers, CEOs, MDs, heads of marketing, product managers — they’re all under pressure to deliver. For over 20 years, we’ve been in their corner, helping them deliver knockout solutions. We’ll have a team of 30+ professionals, all ready to be an extension of your team, joining a project with fresh heads, passion and creativity. You’ll see the results right away.
Introducing Jonty, the newest addition to our team - the digital project management wizard with a global twist. Born in India, refined in Australia, Canada, the US and the UK, he's got the globe covered and has got the global perspective to tackle any challenge. With a Master's degree in Project Management and enough experience to make Gantt charts blush, he's here to ensure your projects run smoother than a perfectly greased dance floor. A team player extraordinaire, Jonty is as proficient as they come, juggling projects like a pro circus performer on caffeine. Just don't ask him to juggle flaming torches while managing budgets 😊He's enthusiastic, industrious, and conscientious – basically a walking checklist with a friendly smile. Project management isn't just a job for Jonty; it's his passion that shines through. Clients adore him because he's sincere and takes his responsibilities seriously (but don't worry, he still knows how to crack a joke or two). When he's not conquering deadlines and budgets or communicating with his clients and team members, you can find him playing cricket, travelling, or perhaps trying out a new hairstyle to make his hair even more spiky :D
Norman has been a professional studio manager, with 20 years’ experience delivering digital projects in a dynamic environment. He’s a real team player, spurred on by the fair play element and spirit of his favourite game, rugby. On the subject of spirits, he enjoys savouring a glass of Irish pot still single malt.
Senior Web Developer Charlotte is the only woman on the Matrix development team, and lives for neat, logical code. Born and raised in France, she’s a vegetarian who can cook up to five dishes, none of them French. She’s also a keen ukulele player — which isn’t very French either!
Lubos is a Full Stack Developer from a small country in the heart of Europe, Slovakia. Always in pursuit of minimising code and maximising functionality, he loves to write applications from scratch, putting his experience to good use with a lookout for new ways to improve his skill set.
Conor is a creative writer who joins the dots between journalism, copywriting and web content. Every company has a story, and he’ll know how to tell it. An award-winning music writer and blogger, you’ll find him at gigs on any random night of the week (front left speaker).
Fionnuala is our Technical Project Manager with an MSc in Multimedia Systems and over 14 years’ experience working around the world in design, multimedia and IT services. In her free time you might find her exploring the great outdoors with her camera, baking, or tending to her ever growing plant collection.
Tom is a Photoshop Archmage level 95. When he feels exhausted after conjuring up digital image spells, he’ll conquer the world and slay mighty dragons in the alternative reality board game realm, or play an ancient game called soccer.
Kathy has spent over 15 years as a number-crunching wizard without the pointy hat. She also runs Dublin’s smallest gallery, the 3 Walls Gallery, which is also her home and an AirBnb which the Irish Times has voted as one of the city’s top 10 places to stay.
Fred is a German UI designer who’s passionate about designing dynamic and engaging user interfaces — and boosting his creativity by sketching and illustrating in his down time. Away from his desk, he swaps his office chair for a bike, running shoes and swimming goggles to train for the next triathlon, or plays the guitar to relax.
Alan is old school internet with over 25 years of designing websites behind him. A passion for reducing complexity and extracting simplicity keeps him coming back for more. If he’s not designing he’s probably either cooking / eating ramen, tinkering on the guitar or gaming
Our founder Jeff has had a ringside seat for over 1,000 projects. That’s a lot of late nights, but he’ll be in your corner, banishing stress with an inspiring quote (or cheesy pun). A music lover, he’ll throw shapes to metal, hip-hop, country or classical — often on the same playlist! He leads with this open mind, never staying in one lane.
Iñaki grew up in the Basque Country. While working as a web developer he also developed an interest in helping companies grow, creating personalised solutions. A craft beer connoisseur, he brings a new meaning to draft proposals, and knows almost as many imperial stouts as he types words per minute.
Nick is a design veteran of 30+ years, who has spent most of that time fighting bad design. He’s a typography anorak and an ambassador for using exquisite imagery, and loves sharing creative ideas. The founder of Design Business Ireland, his passion is telling clients how design will change their lives.
Richard is our Operations Manager who makes sure Matrix runs as smoothly as possible, and client projects are scheduled with efficiency, productivity and results in mind. When he’s not clearing his inbox he’ll be in the great outdoors on family walks and hikes — with a new little one adding extra weight to his backpack.
Daniela is a web developer with a passion for design and marketing. She is originally from Argentina and now living in Austria, but with her passport always ready to go somewhere else. In her free time you will probably find her taking an online course, in a nice café or planning a new trip.
Brian is a marketing expert with over 20 years’ experience creating communications strategies, delivering rebranding programmes and managing digital platform rollouts for clients all over Europe; including many multimillion euro projects for the European Commission. Brian helps Irish companies develop marketing strategies for growth worldwide.
Jimmy is an experienced design and marketing guy with a passion for getting projects over the line and developing long-term solutions. A sports fanatic, he’ll be your biggest supporter throughout the project, and manages a ladies’ Gaelic football team in his spare time.
A technical heavyweight, we drag Tomas out of his coding cave for specialised projects. When he does leave his den full of wires, gadgets, woodworking tools and his guitar, it’s for the odd family trip or fishing weekend. We check in if we haven’t seen him for a while!
Giuseppe is an empathic UX and UI designer and a strategic thinker. A curious problem-solver by nature, he loves to know why, how, who... and walk in other people's shoes while materialising his concepts. Outside work, he loves reading, sailing or playing soccer with friends.
Brian is a tech-lover from Waterford who’s been a developer, trainer, manager and IT guy for over 20 years. When he isn't coding or working with the latest hardware or software, he’ll be walking with his camera through the nearest field or the beach, trying to capture the moment.
Galway native Helen is an expert at nurturing business relationships and managing expectations. She’s got the best jargon filter in the game, and she’s driven by clear communication between clients of all technical abilities. If she’s not out walking with her furry friend she's at home wondering what’s for dinner!
Antti is an experienced creative and UI Designer from Finland seasoned in hundreds of website projects. Ever since an HTML class at junior high he was hooked the rest is history. When he’s not fiddling with Figma or Adobe XD you can find him shooting studio photography, traveling or producing Synthwave music.
Panos was born in Athens, Greece and has worked in his home country and the UK. At Matrix he specialises in WordPress and creating templates. He hates to cook, but he loves spinning and going to the beach. He’s big into football too, and is a huge fan of Panathinaikos.
Shane is a web developer who specialises in WordPress, with nearly a decade in the industry. Shane is inspired by great design, and always aims to deliver a smooth and clean user experience. Away from his work station, he swaps screens to watch a good movie, series, or a story-driven video game, or ventures out for a hike or cliff walk.
With a background in marketing, brand strategy and eCommerce, Stuart brings Irish and international brands to a global audience. Stuart excels in bringing a holistic approach in data analysis, marketing expertise and experience and business reflection and customer understanding to elevate brand storytelling to ultimately drive business growth.
Emily has many years of experience compiling tenders and proposals for both Irish and international markets. She strives to create a bid that stands out, and she's in it to win it! Emily loves traveling, and if she's not hopping on a plane somewhere, you’ll find her curled up on the couch with her much-loved dog!
Michelle joined Matrix in 2000 soon after its inception. She has a passion and enthusiasm to ensure that every project Matrix works on helps their clients grow their business. The key to success is building relationships that go beyond one-time projects and provide value to these clients on a consistent, ongoing basis.
Bernard is an experienced front end developer, passionate about creating websites that are cleanly coded, with a strong focus on user experience. He’s been a traveling developer and has worked in 50+ countries but now he’s settled in native Dublin, where he chills out watching series and making eclectic music playlists.
Zahra is a UX specialist and a creative designer with an MSc in User Experience Design. She is a creative problem solver, and an advocate for accessibility and user-centric processes. When she’s not in a workshop or wireframing, you’ll find her exploring new cities, editing videos and photos, or attending design events.
Michael is a UX business analyst who takes a client-focused and patient approach to project management. Outside work he swaps Excel menus for dinner menus — he’s got a passion for great food, and loves mixing it up by making cocktails.
Stuart is a shamelessly zealous designer based in Ljubljana. He specialises in UI/UX design solutions and has a passion for illustration, branding, graphics, web development, motion design and AR. Away from the computer, he loves going on road trips with his partner and running the forest trails behind his home with his dog.
Have worked as a Senior PA to partners in Audit, Financial Services, big 5 Law & Accountancy firms and as an Administration Officer in the National Cancer Screening Service. Qualified PT and Pilates teacher. Love cross country biking, hiking and weight lifting. Ex gymnast, ballet dancer & natural bodybuilder 25 years. Love comedy, music, cooking and all forms of dance. Happy to be a part of the team 🤗
Srdjan is an enthusiastic SEO Specialist who always finds a solution. He has more than 10 years of experience in SEO and web development so don't worry, you are in good hands. He is always trying to find that extra step to improve the overall client experience — there is no impossible task for Srdjan!
Originally from Romania, Tiberiu is a detail-oriented PPC Specialist always striving to reach the right people at the right time. He believes multicultural environments are the perfect ground to grow personally and professionally. Tiberiu enjoys extreme sports and technology.
With two decades of experience in primary care, tourism, events and retail, Aoife finds the unique story behind every brand and develops strategies to help them grow in new markets. She is committed to delivering the best results for our clients, based on their needs.
Luis is our Paid Social Specialist, with over 8 years’ experience developing paid social media strategies on all channels. He loves helping brands tell their story on social media, and making sure they don’t get lost in buzzwords and passing trends. A Scout for over 15 years, Luis swaps social feeds for nature and hiking, but still loves the home comforts of cooking a hearty meal.
Laura is an enthusiastic multilingual PPC specialist, eagerly analysing data to ensure your accounts run smoothly. When she's not crunching over keywords, you’ll find her in the kitchen experimenting with new culinary recipes while sipping on a nice glass of Tempranillo.
Keelin has over 20 years’ experience working with small and medium sized businesses, helping them establish creative marketing solutions to grow and attract clients. Keelin loves the great outdoors and nature, and her ideal day is hiking in the woods followed by a swim in the ocean — all year round!
Alejandro is a young Spanish graphic designer who wants to expand his knowledge and professional experience. After finishing his master's degrees in branding & communication and 3D modeling, he decided to enter the world of web and interactive design. In his free time, he enjoys making his own illustrations and hanging out with friends.
A Webmaster since 2000, Patrick has a flair for SEO and he’s also an Italian journalist and broadcaster — he launched his first internet radio station in 2001, and in 2005 founded the main association of Italian radio stations. Check out his English language radio show about Italian music. Patrick also loves mechanical watches and cafe racer motorcycles.
Roopchand is a graduate software engineer based in Dublin, specialising in web development. He loves creating things that live on the internet, from websites and apps to anything in between. He’s a pixel-perfect creative thinker in the virtual world, and in real life he’s a people person who loves a good conversation.
Mathematician in love with IT. Specializing in backend development and with no CMS having any secrets from me. I come from Poland, like good food and coffee. In my free time I enjoy watching speedway, long walks with my family and evenings playing board games with friends.
Originally from Buenos Aires. With a background in Political Sciences & civic tech, he’s three pillars are: empathy in customers relationships, taking data driven decisions, assertiveness in business. Rationality shakes when talking about his hometown football team Argentinos Jrs. Loves The Office and Tony Bourdain.
Maksim is a web developer from the north — a cold-hardened but warmth-loving enthusiast who’s been into web stuff from a young age. He got deeply involved in development through a desire to do everything qualitatively and understand different mechanisms. In his spare time, he likes to play computer games, travel, and hang out with friends.
Bart is a UX researcher who, after studying psychology in university, aims to apply his knowledge of human behaviour and research skills to the field of user experience. Outside of work, Bart likes to read, explore new countries and watch football with friends.
Raisa is a junior front end developer. She comes from Ukraine and now lives in the USA. Her current interests are learning English and having a good laugh when she makes a mistake. She loves to eat, but hates to cook. She enjoys hand-coloring designs to relieve stress. She also likes to figure out how to do new tasks, so bring it on.
Siroumi is a Senior Full Stack Developer with an MSc in Computing Science. She is from the small island, Mauritius, but has lived in Ireland since 2008. She customises, develops and produces client and server side applications. In her free time, Siroumi loves learning and being creative, and also traveling and discovering new places.
In over 25 years of professional writing, Irene has reported the news, written press releases and edited books. Now she loves seeing businesses thrive through engaging blogs and web content. She grew up in rainy Oregon, and moved to Ireland for the weather in 2000. Irene is a crazy dog lady who tolerates cats.
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