When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

Keep an active online presence during the Covid-19 pandemic

You may have read the above headline thinking you’ve more important things to worry about right now. But since we’re all practising some level of... Read More

Why does your business need a Matrix Internet Digital Healthcheck?

Being present online is not an option anymore: it’s an obligation. This can be done throughout a website, on the most popular social media platforms,... Read More

3 Tips to Get Your Email Newsletter Read

A newsletter is a staple of an email marketing campaign, and if you get it right, people do want to read them.  But what is... Read More

Social Media vs. Email Marketing: When to Use Each

Small and medium businesses have so many ways to reach out to their target market today.  It isn’t always clear which way is the best. ... Read More

Should Your Business Have a Newsletter?

Not every business needs a newsletter.  But for some businesses, a newsletter is a powerful and effective part of their digital marketing strategy.  A quality... Read More

Unleash The Power Of Email Marketing Segmentation

Email marketing can be an effective way to reach potential customers with the information they need and want.  It has a place in the sales... Read More

How to Power Up Your Email Marketing in 2017

Email marketing is getting smarter and more sophisticated. To get the most of your 2017 email marketing, it’s important to understand how it fits into... Read More

3 Good Reasons You Still Need Email Marketing

Rumours of the demise of email marketing have been greatly exaggerated. No matter what you’ve heard about social media replacing email as a powerful marketing tool,... Read More

6 Steps To Creating The Perfect Email Subject Lines

You may think email subject lines are irrelevant, that one little sentence couldn’t make a difference whether someone opens my email right?, The answer is... Read More

5  Email Marketing Essentials For SMEs

Email marketing is an important resource for SMEs due to its cost effectiveness, ability to segment and reach a large audience and potential to increase... Read More