and smart insights from the Matrix mind
Who is Generation C? When you think of Generation C, don’t focus on their age—focus on their behavior. Unlike traditional generational categories like Millennials or Gen Z, which a…
What’s Going Mainstream? The digital marketing landscape is ever-changing, and keeping up with emerging trends is key to staying competitive. While we can't predict every shift, ce…
The Ultimate Social Media Jackpot Creating a viral Christmas ad is the holy grail of social media marketing. A well-timed, widely shared campaign can significantly boost sales duri…
You know that your business needs a website. The question is what type of website is best for your business? Is your current website right for you? While the obvious goal of your…
What You Need to Know from the Google Performance Summit At this year’s Google Performance Summit, Google unveiled a series of exciting updates and changes to its advertising platf…
Unless you’ve been living on Jupiter for the past couple of weeks, you’ve probably noticed the frenzy surrounding 2016’s hottest gaming phenomenon—Pokémon Go. The app has taken the…
Measuring website traffic is an essential part of any online business strategy Your online presence is studded with analytic tools, so measuring website traffic might seem simple.…
In today's digital age, local searches play a significant role, with one out of five searches being location-based. Your Google Places listing is a crucial tool to ensure that your…
My first month as a member of Matrix Internet's Digital Marketing team has flown by. The team welcomed me into the fold right away & the open-plan office allowed me to get to k…
Google Analytics is a powerful tool that provides valuable insights into website traffic and user behaviour. However, it can be overwhelming to navigate for those who are new to it…
