and smart insights from the Matrix mind
Paid campaigns often optimise for clicks, not customers. This article explains how to shift paid digital marketing towards real value, aligning ads, journeys and measurement to build stronger pipelines, not just busy reports.
PPC often looks healthy but delivers the wrong leads. This article explains how to stop paying for irrelevant clicks and refocus your budget on people who can actually convert.
Effective digital marketing is crucial if you want your business to grow online — it’s no use having world-class products or services if no one knows about them. Brands need a cons…
In April 2020, the Irish Data Protection Commission launched a report following a cookie “sweep” on several websites across a range of sectors in the Irish economy. This document r…
Are you thinking of advertising on Twitter? Twitter is the most powerful social media platform for tapping into real-time global conversations and trends - so it’s also an essentia…
Pay-per-click advertising is still a popular choice for advertisement in 2018. It is a powerful and affordable tool to draw new people to your campaign. Digital marketing is consta…
If your website is getting plenty of visitors but not many sales, it might be that people are not willing to take a chance on your company. Why not? They need reassurance. This…
Many of us rely on Google Ads to drive traffic and generate awareness of our brands and online presence. However, when the numbers are crunched, it seems obvious that a lot of us a…
Spotify has consistently delivered spectacular advertising campaigns. They are masters in using the data at their disposal as a way to connect with users and the general public in…
