If you’ve been looking around to see what web designers are excited about doing these days, you have probably noticed a lot of us are proud to tell you about the fully responsive websites we’ve designed. So you might be asking yourself what is a fully responsive website and wondering why do you need one? […]
CMS stands for Content Management System. It automates updates to your blog and website. Some might fear that CMS complicates matters and requires advanced tech skills, but the opposite is true. A good content management system is easy to use and simplifies updates to your site and blog. It’s a programme that takes care of […]
Not every business needs a newsletter. But for some businesses, a newsletter is a powerful and effective part of their digital marketing strategy. A quality newsletter can deepen audience engagement, boost brand awareness and increase sales. What would a newsletter do for your company? Would it achieve those benefits or would it just take up […]
Does your website include a photo of you and your team? Did you cringe reading that? Did you think, aw no, I don’t want my face on it, that won’t sell anything, someone might slag me? Okay, sit down and take a deep breath. If you are a small business or sole proprietor, your photo […]
If you are not selling over the internet, you might wonder if you really still need a website. After all, you are marketing all over social media and the goal is to get people into your brick and mortar premises. They can’t place an order on your website. You’ve got all your contact details and opening hours […]
Your business blog can be a powerful tool. It’s often potential customers’ first impression of your brand. It is the port of entry to your sales funnel. Unlike your more static website, your blog is ever changing and (hopefully!) up to the minute and topical. Your blog can make an enormous difference to your bottom […]
eCommerce is a big business. In the U.S., eCommerce sales are expected to reach $500 billion by the end of 2017; European sales are expected to hit $250 billion by the end of this year, too, which means there’s a lot of online competition. In the past, eCommerce sites were treated with suspicion, but innovations […]
User experience is a subjective thing. Not everyone using the internet has the same expectations or knowledge. We know it is important for your web visitors to have a good user experience, but how do we know what their idea of good UX is? How can we tell across the internet if they are having […]
Online businesses based in Ireland can gain a home game advantage by reminding their local customers that they are a local business, and Irish businesses selling internationally can also benefit from the country’s generally positive image. In a world of bland multinational corporations, having an identity can help you stand out. But that doesn’t mean […]
Providing blog articles for another blog and inviting others to write for your blog offers many benefits. With the right match, it is a true win-win. That’s something to keep in mind if you are considering inviting someone to write a post for your blog. They benefit too. It’s more than an ego boost to […]
