Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their website designed, they do not have to update their images. Most people understand they need a website redesign every few years. Despite this, we forget that we need to constantly […]
Web design has different components. If you are planning a new website for your company or if your site needs to be redesigned, this post will help you understand the basics of what that involves. Most of us think in terms of how a site looks and what features it has. However, professional web designers […]
It does not matter how pretty your website is if people can’t find what they want instantly. Of course, you do also want your site to look good, but the primary thing is that people can navigate it easily. If you are selling something, your visitors need to know exactly what it is and how […]
Your website has a purpose. Whatever you are selling, your website is there to motivate people along their journey to actually making a purchase. Calls to action are the signposts telling them which direction to go next while also encouraging them to keep moving closer to making that purchase. You do not want your web […]
Facebook’s recently announced changes will pose some challenges to businesses marketing on the social media platform. Many will see their organic reach shrink. This will push more brands to use paid Facebook ads, which have long been a highly recommended and powerful tool. Facebook provides another option for marketing – a seriously under-used option. Facebook groups are […]
We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]
If you’ve been looking around to see what web designers are excited about doing these days, you have probably noticed a lot of us are proud to tell you about the fully responsive websites we’ve designed. So you might be asking yourself what is a fully responsive website and wondering why do you need one? […]
CMS stands for Content Management System. It automates updates to your blog and website. Some might fear that CMS complicates matters and requires advanced tech skills, but the opposite is true. A good content management system is easy to use and simplifies updates to your site and blog. It’s a programme that takes care of […]
Not every business needs a newsletter. But for some businesses, a newsletter is a powerful and effective part of their digital marketing strategy. A quality newsletter can deepen audience engagement, boost brand awareness and increase sales. What would a newsletter do for your company? Would it achieve those benefits or would it just take up […]
Does your website include a photo of you and your team? Did you cringe reading that? Did you think, aw no, I don’t want my face on it, that won’t sell anything, someone might slag me? Okay, sit down and take a deep breath. If you are a small business or sole proprietor, your photo […]
