All posts by:

Irene Hislop

First Impression Online

4 Ways to Make a Good First Impression Online


When people shop online, they click through ecommerce sites quickly. A good first impression online matters. To reach them, your site needs instant appeal. It’s amazing how many sites out there are still cluttered with jarring images, excessive text in weird fonts and obnoxious, intrusive ads for other sites. But it is not enough to […]

Online Trolls

Trolls, Bad Reviews, and Online Ugliness


The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens to some people when they get online. Some people lose all inhibition and behave like obnoxious trolls on holidays. Others do that every time they get online. So as a marketer presenting […]

Irish Identity in Marketing

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week


The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage Ireland in your digital marketing strategy. Incorporating Irishness into your brand image isn’t just for the sellers of Aran knits and Claddagh rings. Ireland has a brilliant image globally. Almost 35 […]

Case Studies Matrix Internet

How to Use Case Studies in Your Online Marketing


Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence from an outside source that your product or service solved someone’s problem. A case study is a form of word of mouth. It builds your credibility. Case studies are more […]

Sales Funnel

Understanding the Sales Funnel


The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the idea of the sales funnel, the multi-step journey that people take from being unaware of your brand to deciding to spend their money on it. Understanding the concept of the […]

bespoke-design

Template or Bespoke Web Design?


When you start or expand a business, you have a million questions to answer. You need a business plan and a digital marketing plan. Of course, you also need a website. The question is, what kind? Which type of website will do your brand the most good for the least money? Can you get away […]

Update Images

When to Update Your Images


Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their website designed, they do not have to update their images.  Most people understand they need a website redesign every few years. Despite this,  we forget that we need to constantly […]

website design elements | Matrix Internet

Top Design Elements for Your Website


Web design has different components. If you are planning a new website for your company or if your site needs to be redesigned, this post will help you understand the basics of what that involves. Most of us think in terms of how a site looks and what features it has. However, professional web designers […]

web navigation

3 Tips for Better Website Navigation


It does not matter how pretty your website is if people can’t find what they want instantly. Of course, you do also want your site to look good, but the primary thing is that people can navigate it easily.  If you are selling something, your visitors need to know exactly what it is and how […]

About us text | Matrix Internet

Using Your Website’s ‘About Us’ Page to Engage


The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention the company’s founder by name? Maybe it includes headshots and short bios of the professional experience of a few key people and a paragraph-long summary of the company’s history. That’s […]

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