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Blog

When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

4 Ways to Make a Good First Impression Online

When people shop online, they click through ecommerce sites quickly. A good first impression online matters. To reach them, your site needs instant appeal. It’s... Read More

Trolls, Bad Reviews, and Online Ugliness

The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens... Read More

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week

The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage... Read More

How to Use Case Studies in Your Online Marketing

Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence... Read More

Understanding the Sales Funnel

The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the... Read More

Template or Bespoke Web Design?

When you start or expand a business, you have a million questions to answer. You need a business plan and a digital marketing plan. Of... Read More

When to Update Your Images

Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their... Read More

Top Design Elements for Your Website

Web design has different components. If you are planning a new website for your company or if your site needs to be redesigned, this post... Read More

3 Tips for Better Website Navigation

It does not matter how pretty your website is if people can’t find what they want instantly. Of course, you do also want your site... Read More

Using Your Website’s ‘About Us’ Page to Engage

The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention... Read More