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Blog

When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

It’s not too late to start marketing on TikTok

We recently discussed whether you’re really too old for TikTok, but the short answer is that if you’re still not on board, you haven’t missed... Read More

Are you sure you’re too old for TikTok?

Parents of tween and teens are surely familiar with TikTok as the source of endless dance moves and wacky challenges. If you’re an actual adult... Read More

Ask the experts – how important are keywords for SEO in 2022?

One of the most frustrating things about the struggle to rank well in the search engine results pages (SERPs) is that the rules change constantly... Read More

Trolls, Bad Reviews, and Online Ugliness

The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens... Read More

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week

The week, when almost everyone around the world prepares to be Irish for a day, is a good time to consider how you can leverage... Read More

How to Use Case Studies in Your Online Marketing

Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence... Read More

Understanding the Sales Funnel

The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the... Read More

Template or Bespoke Web Design?

When you start or expand a business, you have a million questions to answer. You need a business plan and a digital marketing plan. Of... Read More

When to Update Your Images

Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their... Read More

Top Design Elements for Your Website

Web design has different components. If you are planning a new website for your company or if your site needs to be redesigned, this post... Read More