When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...
When people shop online, they click through ecommerce sites quickly. A good first impression online matters. To reach them, your site needs instant appeal. It’s... Read More
By Irene Hislop
The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens... Read More
The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage... Read More
Case studies are a powerful marketing tool. They bring in several elements that appeal to and motivate your audience. Like a testimonial, they are evidence... Read More
The process of attracting potential customers and motivating them to make a purchase is not a simple two-step job. Digital marketing is based on the... Read More
When you start or expand a business, you have a million questions to answer. You need a business plan and a digital marketing plan. Of... Read More
Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their... Read More
Web design has different components. If you are planning a new website for your company or if your site needs to be redesigned, this post... Read More
It does not matter how pretty your website is if people can’t find what they want instantly. Of course, you do also want your site... Read More
The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention... Read More
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