and smart insights from the Matrix mind
Many organisations refresh their website visuals but see little change. This article explains how weak UX quietly kills conversions, how to spot the signs, and how to improve results without a full redesign.
When budgets are tight, poor UX still costs you. This article shows how small, focused UX/UI changes can improve conversions, engagement and support, and how to prioritise what matters most.
Mobile app performance needs more than metrics alone. This article explains how combining analytics with user testing helps organisations understand real behaviour, identify friction and prioritise improvements with the greatest impact.
On 28 June 2025, the European Accessibility Act (EAA) comes into force, and it is set to transform the digital landscape for businesses across the EU, including Ireland. This new l…
In the world of web development, semantic HTML represents a fundamental shift from purely presentational markup to meaningful, structured content. This comprehensive guide explores…
In a world of instant gratification online, people won’t wait around if your homepage is below par. You have 50 milliseconds to make a good impression, so if you don’t click with t…
If you really want to send a graphic designer into a boiling rage, send them an artwork created with the wrong software, or in tiny resolution. Better: promise them artwork and sen…
Being present online is not an option anymore: it’s an obligation. This can be done through a website, on the most popular social media platforms, a blog with constant updates or e…
By now, the Christmas shopping season is in high gear. Many of those looking for presents online now are feeling a bit of pressure. And that is a fantastic opportunity for online…
