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Fresh thinking

and smart insights from the Matrix mind

What is Mobile Optimisation? Mobile optimisation is the process of adapting your website to provide an optimal viewing experience on any mobile device, such as smartphones and tabl�

In today's digital age, online marketing is an essential part of any business strategy. With the vast number of online marketing channels available, it can be challenging to know w�

Expect to see a lot more about the Internet of Things in the Irish media in 2018. ENABLE, a €14.5 million research project, was launched this week to study how the IoT can improve�

To people working as employees, being self-employed sounds like a very relaxing gig.  No boss!  No one giving orders and giving out if you don’t arrive at your desk until 9:05.  Bu�

Boost Your eCommerce Sales Valentine’s Day is just around the corner—and whether your customers love it or hate it, one thing’s certain: they’ll be looking for gifts. This year, do�

A market entry strategy is a planned method or approach a company uses to begin selling products or services in a new market. It outlines how you’ll reach customers, compete with e�

A Shifting Trend in Brand Marketing For generations, advertisers avoided politics and religion to steer clear of controversy. Today, however, this trend is shifting as brands incre�