90% of Irish Mothers Will Shop Online Using Smartphones This Christmas
A recent survey conducted by EUMOM, Ireland’s largest parenting community, reveals that 90% of Irish mothers with smartphones will use their devices to shop online during the Chris…
My first month as a member of Matrix Internet's Digital Marketing team has flown by. The team welcomed me into the fold right away & the open-plan office allowed me to get to k…
50 Questions & Answers About Google Tag Manager (GTM)
Google Tag Manager (GTM) is a powerful tool that allows marketers and developers to manage website and app tags without editing code. It simplifies tracking, improves website perfo…
This article contains an archive of changes in Social media channels Facebook Messenger No Longer Requires Users To Have A Facebook Account Facebook Messenger has taken another ste…
Don’t Pay For Your Mistakes: 5 AdWord Tricks On How To Turn PPC In To Profit
What is PPC? PPC, or Pay-Per-Click, represents an advertising strategy in which businesses display their ads on various hosting websites or blogs. Each time a user clicks on one of…
Google Analytics is a powerful tool that provides valuable insights into website traffic and user behaviour. However, it can be overwhelming to navigate for those who are new to it…
Did you find yourself ensnared in the unexpected surge of accidental spam camaraderie, courtesy of the #accidentalspambuddies cc bonanza? Curious to know what transpired? Well, a c…
New Facebook “Reactions” Feature Trials First In Ireland
Social media giant Facebook has invited its Irish & Spanish users to become the first to try out its new “reactions” feature. The new feature will act as an extension of the ic…
100 Questions About GDPR, Consent Statuses, and Website Implementation
GDPR Fundamentals (Questions 1-20) What does GDPR stand for? GDPR stands for General Data Protection Regulation, a comprehensive data privacy law enacted by the European Union. Whe…
Why Google Analytics is Essential for Your Digital Marketing Strategy Google Analytics should be a cornerstone of any digital marketing strategy. This powerful and free tool is eas…
