Matrix is proud to join PACE, now launched in Moldova. The Erasmus+ project strengthens youth organisations across the region with training, digital resources and collaboration to support displaced Ukrainian young people.
Your website looks good, performs well and brings in leads. On the surface, everything is working. What you cannot see is whether someone is quietly trying to break in.
Personalisation used to mean putting a first name in an email. Now it can shape everything a customer sees: products, prices, content, even the timing of each message.
Most painful content projects start with a vague brief. Someone sends a short email asking for “a quick blog on sustainability” or “updated copy for the services page”.
Open your inbox, your website and your LinkedIn feed. If they look and sound like three different organisations, you have a content problem, not a copywriter problem.
Used well, AI can support good content strategy and strong copy. Used badly, it can expose every gap in your message and every flaw in your process at speed.
