and smart insights from the Matrix mind
My first month as a member of Matrix Internet's Digital Marketing team has flown by. The team welcomed me into the fold right away & the open-plan office allowed me to get to k…
Google Analytics is a powerful tool that provides valuable insights into website traffic and user behaviour. However, it can be overwhelming to navigate for those who are new to it…
Why Google Analytics is Essential for Your Digital Marketing Strategy Google Analytics should be a cornerstone of any digital marketing strategy. This powerful and free tool is eas…
5 Inbound Marketing Tips for SMEs to Boost Their Strategy Establishing a strong inbound marketing strategy is essential for small and medium enterprises (SMEs) that want to compete…
Digital marketing has become an essential part of business growth in today's world, but there are several common mistakes that businesses make. Here are some of the most common dig…
Digital Marketing has become one of the most in-demand careers in recent years, with the evolution of most industries into the digital age traditional advertising methods are becom…
Google Analytics 4 (GA4) is Google’s latest analytics platform, designed to give businesses a deeper understanding of user behaviour across websites and apps. Unlike Universal Anal…
Yes, it’s that time of year again! Not Halloween, but Christmas! In just a few weeks, after the Halloween candy has been handed out and the last firework has fizzled, retailers wil…
Sounds intimidating right? Well, it should be, ambiguity is the single biggest nightmare for any digital marketer. On the contrary, ambiguity is the greatest weapon in other fields…
Rold Gold did and look what happened to them! Have you ever heard of Rold Gold? Nope, neither have I. They are a 100-year-old pretzel company in Philadelphia and they have made an…
