What we do

Fresh thinking

and smart insights from the Matrix mind

8 ways to boost your eCommerce with the Online Retail Scheme grant

Shopbox: Evolve your online business with AI-powered personalisation

Are you fed-up watching potential customers endlessly browse your website without pulling the trigger? The world of eCommerce is a battlefield for online retailers, and in this fie…

Google Analytics 4 – Everything you need to know

Digital marketers — are you ready for the next generation of analytics? Google is retiring Universal Analytics on July 1 this year, and replacing it with Google Analytics 4. You’ve…

Emerging Web Framework Trends

What’s Coming in 2024 and Beyond In the fast-moving world of web development, frameworks are no longer just tools — they’re ecosystems. They shape how developers build, how busines…

Things You Need to Know About Matrix Internet as Web Development Partner

Your Web Development Partner In the fast-evolving world of digital business, your online presence must be more than just beautiful—it needs to be functional, scalable, and built fo…

The Evolution of Google Search

From RankBrain to Today’s AI-Driven Algorithms "Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the…

How Matrix Internet Turns Complex Business Challenges Into Smart Digital Solutions

In today’s digital landscape, businesses face mounting challenges—from disconnected systems and inefficient workflows to legacy software that just can’t keep up. At Matrix Internet…

An insider’s guide to writing the perfect web brief

Creating a web brief can be a daunting task. Your website is your main communication channel, and even if you have a vision for a redesign or a new site, it’s often difficult to be…

Women in tech — are we making enough progress?

On January 6, we celebrate a tradition that’s unique to Ireland — Nollaig na mBan, or Women’s Christmas. Traditionally, it marked the day when women enjoyed the last of the Christm…