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Optimise Digital Healthcheck

The Brief

IE Domain Registry has been providing Irish companies with .ie domains since 1991 — over 280,000 domains are registered under the official country code for Ireland. We developed a robust working relationship with the registry while creating their new website, and they have since teamed up with us for an ongoing drive to maximise the online potential of Irish businesses.

As well as providing .ie domains, IE Domain Registry also fosters a culture of online business excellence in Ireland, through research papers, conferences and training. Every year they identify an organisation that represents one sector of Irish enterprise, such as the Design & Crafts Council Ireland. They work closely with this organisation to identify businesses in that sector that could unlock their potential through a comprehensive Optimise digital audit, performed by Matrix.
In 2018, viewers in Ireland got an insight into our Matrix power-up when Nationwide profiled several small businesses under the Design & Craft Council of Ireland umbrella, and discussed how the Optimise programme had delivered greater online exposure and economic success.

Working with IE Domain Registry, Matrix has created a model for digital audits which gives participants a 360 degree view of their digital channels. As a full digital agency, Matrix has experts in all areas of the online space who can work together to create an audit full of ratings and recommendations.

This full Digital Health Check involves a deep analysis of the following strategies:

In addition to the main audit presentation overview, we also deliver a more comprehensive report of 50+ pages to participating businesses, along with expert recommendations and a fully revised digital strategy that will transform their company’s future.


Key Features

  • 01
    Detailed and independent audit from a team of experts in all digital disciplines;
  • 02
    Individualised report unique to each business;
  • 03
    Data presented in long-form as well as visual presentations for staff of all digital abilities;
  • 04
    Advice focused on delivering results and for each individual business.


To foster a culture of digital excellence across all sectors of Irish industry, starting at grass-roots level.

  • Identify promising businesses that would benefit from expert digital strategies;
  • Maintain a high standard across all audits, while tailoring each project;
  • Encourage other businesses to evolve with their peers and raise standards in their sector.


Select participants and guide them on a path to improvement.

  • IE Domain Registry selects suitable candidates;
  • Devise a fully customised audit for each participant;
  • Deliver comprehensive reports and digital roadmaps.


All boats rise in a culture of digital excellence among small businesses in Ireland.

  • Since 2016, we have worked with IE Domain Registry to help well over 100 businesses maximise their potential through the Optimise programme.
  • Greater knowledge of Irish businesses at all levels, in all sectors;
  • Fostering a culture of healthy competition between.