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Repromed

The Brief

ReproMed is one of Ireland’s leading providers of fertility treatments, with a network of clinics in Dublin, Drogheda, Galway, Cork and Kilkenny. It offers a comprehensive range of options to couples who are struggling to conceive, and has treated and supported thousands of patients in 10 years as an organisation.

ReproMed counted on Matrix to devise a new marketing strategy that was sensitive to prospective patients’ hopes and concerns, while highlighting the organisation’s long-term goals of offering a nationally accessible fertility service. After a year of partnering with ReproMed, we have doubled its network’s leads, with no increase in running costs.

Through close collaboration with key stakeholders, Matrix developed a holistic digital marketing strategy that opened up a clear roadmap towards achieving the company’s business goals. Our Search Engine Optimisation (SEO) experts helped increase leads and conversions by raising ReproMed’s organic ranking on Google, while a meticulous Google Ads strategy attracted highly targeted customers to the site.

We have also helped foster a sense of community, with a social media management strategy across all channels that focuses on advice, reassurance and openness. ReproMed’s posts range from informative blogs to inviting photos of friendly staff in clinics, patient stories and introductions to the medical team. In December 2019, the hashtag #ReproMed10years celebrated the momentous 10-year anniversary in ReproMed’s quest to guide couples in Ireland on their fertility journey.

Key Features

  • 01
    A holistic inbound marketing strategy;
  • 02
    Increased user engagement through a community and education-driven social media strategy;
  • 03
    Content that informs, reassures and instils trust.
Goals

Goals

Promote ReproMed as a patient-centred network for healthcare and fertility counselling.

  • Attract potential patients through highly targeted digital marketing;
  • Inform and reassure new patients of ReproMed’s excellence in the field;
  • Develop a long-term digital marketing strategy.
Process

Process

Powerful and efficient marketing techniques deployed to achieve the client’s goals.

  • SEO strategy to drive organic traffic;
  • Highly targeted Google Ads campaign;
  • Social media management across all channels;
  • Social media ad campaigns.
Results

Results

A fully integrated digital marketing strategy that has delivered real results.

  • Conversions doubled within a year, with no increase in costs;
  • Measurable Key Performance Indicators (KPIs) that can be evaluated for future success;
  • A foundation laid for ongoing digital marketing excellence.

Testimonial

Before I joined ReproMed I worked with Matrix on a number of design projects in a previous role. They always delivered on these to maximum effect. When I took on the marketing role with ReproMed I had to hit the ground running and work with a trusted partner who would treat our business as theirs.  I knew I could trust Matrix. Their team were happy to meet our demanding goals for growth head on. They provide a full service from digital marketing and social media expertise right through to web design and management. It makes my life so much easier to know I have an expert team to hand to meet all of our needs across the ReproMed Group. Ultimately for any business it comes down to growth and Matrix will partner with to you do exactly that.

Brian Cashman

Marketing Director
Repromed