The BriefIreland’s national rail network needed an analytics partner for its digital platform to help to derive useful insights from its 40 million journeys a year, and Matrix was chosen to be that partner. From optimised User Experience (UX) on their transactional emails to transforming Irish Rail’s Google My Business locations, we have given customers a smoother ride from screen to station.Every second counts, whether you’re a daily commuter or an occasional passenger, so a clear, concise and quick UX was a key requirement for this project. We streamlined the booking process by optimising on-screen content and information retrieval, and our automated email response system for bookings and modifications improves customer confidence. Passengers now have more relevant information about their journey instantly by email — drastically reducing the number of calls and emails to Irish Rail’s customer care team.Passengers are generally on the go, so we also configured Irish Rail’s Google My Business platform to show all 145 stations with accurate location, opening hours and any other relevant information for passengers in all corners of Ireland.While Irish Rail has benefited from a higher number of passengers and enhanced brand perception, we have optimised the website to facilitate powerful analytics, as it’s now possible to track users’ behaviour at critical steps in the booking process.Crucially, we’ve built a solid relationship with one of Ireland’s most important national bodies. Through our rigorous consultation work, Irish Rail can trust us to immediately address any concerns they have about their digital presence, and we’ll keep them on track. See the projectKey Features01Vastly improved User Experience (UX) on booking emails so customers can easily plan and review their journeys;02Automated emails to confirm bookings, modifications and registration;03Enhanced Google My Business page — uniformed, relevant information for all 145 stations;04Optimised, accessible website with clear funnels and analytics for Irish Rail. GoalsTo transform the digital impact of Ireland’s rail network.Improve Irish Rail’s booking and registration process;Overhaul the company’s email platform;Enhance brand identity;Gain insight into customer behaviour. ProcessEnhance the experience of booking and retrieving information, while providing Irish Rail staff with key statistics and performance indicators.Optimising on-page content and booking system after deep UX analysis;Revised email templates and code rewriting to improve booking confirmation, modification and registration;Optimising information displayed on the Google search results page;Set up clear funnels for powerful analysis of customer behaviour during the booking process. ResultsIncreased number of passengers and confidence in Ireland’s rail service.Increased number of customers — record number of online bookings on the network in 2018Increase in successful conversions of online bookings on irishrail.ie;Increase in reliability — decrease in callers to customer care and decrease in abandoned carts.Improvement in transactional email open rate percentage.View more Work UX Design Development Content Writing For over 80 years, Lisney has been the biggest name in Irish property, but their latest building project has been... UX Design Development Content Writing Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support Design Development The home of Ireland's official domain, the "dot ie" Design Development Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support UX DESIGN DEVELOPMENT SUPPORT It’s never been more important to think about our environmental impact, so when we got the green light for this... UX DESIGN DEVELOPMENT SUPPORT Design Development Support Planning information website and portal for Official Government Department Design Development Support Design Development eCommerce channel helping international jewellery manufacturer to sparkle Design Development User Experience Design Development Support As an online platform for Ireland’s leading designers and craftspeople, discerning consumers expect Design Ireland... User Experience Design Development Support UX Design Development Since 1998, MF Flood Technologies has been a leading provider of total ICT solutions in Ireland. UX Design Development