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Lisney

The Brief

For over 80 years, Lisney has been the biggest name in Irish property, but their latest building project has been a brand new best-in-class website, designed and developed by Matrix Internet. From foundation to sign-off, it’s one of the largest-scale projects in our 20-year history.

We launched the project in January 2020, and as always, we started the partnership with a detailed User Experience phase — to discover how to engage fully with customers, rather than simply focusing on the directors’ wish list. Lisney’s success and reputation is built on meaningful relationships with clients, and we wanted the website to strengthen this trust and connection.

Due to the scope of the project, we held two UX workshops at Lisney’s St Stephen’s Green offices, with over 20 senior Lisney team members and eight of the Matrix team focusing on goals for branding, benchmarking and UX functionality. Lisney’s Managing Director was heavily involved in this planning stage, and each decision was underlined by his powerful vision for the brand. We built up a strong professional rapport with Lisney in these initial sessions, which strengthened our working relationship through months of hands-on remote collaboration during the ongoing COVID-19 restrictions.

From the first meeting, we applied our trusted Design Thinking methodology for a complex platform with over 200 pages, to serve Lisney’s offices in Dublin, Cork and Belfast. We involved key stakeholders at all stages, from a choice between distinct design concepts, to the creation of wireframes and an updated content strategy.

The new site has maintained and modernised Lisney’s impactful red and white branding, with hundreds of newly commissioned professional photos of Lisney offices, staff, and all the key neighbourhoods they serve. One key aspect of the new Lisney website is the personalised experience for the different types of customer. The Matrix UX team carefully unpicked the emotional and commercial mindset of typical users who are buying, selling or valuing property.

We focused on a world-class UX at all levels on the site, from a streamlined user flow, to essential property guides and FAQs for tenants, buyers, sellers and landlords, and a comprehensive new portal for Lisney’s decades of respected industry research.
And UX excellence doesn’t just mean a rewarding navigation for the end user; we held training sessions for over 50 staff, so they can take control and update content and pages on a site that will serve them for years.

We’re proud of Lisney’s new online home that does their famous red and white sign justice. It’s a site that draws on their proud heritage, while appealing to tech-savvy clients with cutting-edge expectations.

Key Features

  • 01
    Powerful Content Management System, with staff trained in updating the site;
  • 02
    Powerful and intuitive geolocated property search;
  • 03
    Integration with three different Customer Relationship Management Systems (CRMs) to populate the website with property data (RPS, Ascendix and Salesforce);
  • 04
    Integration with Ireland’s major property portals (Daft; MyHome; PropertyPal/RightMove; PropertyNews; PerfectProperty and SalesForce), to automatically populate these platforms with Lisney properties;
  • 05
    Geolocated redirection between regions: users in Munster are directed to the Cork portal, Belfast users are redirected to the Belfast site, and users in the rest of the Republic will be directed to th
  • 06
    Integration of Elavon payments online for booking deposits;
  • 07
    Integration of private ‘Dataroom’ functionality, for clients to securely store and retrieve private documents.
Goals

Goals

To design and develop the best property website in Ireland, highlighting Lisney’s huge range of property services and research, and strengthening trust in an iconic Irish brand.

  • Reclaim the online presence of Linsey as Ireland’s most respected estate agents, through powerful branding and rewarding UX at all levels on the platform;
  • To provide an essential service in Irish property, seamlessly balancing logical functionality with essential resources;
  • Strengthen bonds with their target audience, through engaging, client-focused content;
  • Future-proof Lisney from a technology and user experience perspective.
The Process

The Process

UX design thinking and close collaboration with the client lays the foundation for a winning project.

  • Detailed UX discovery process to determine the goals and scope of the project;
  • Sitemap created (over 200 pages), with updates and amendments approved by the Lisney team;
  • Wireframes created for key pages — 25 different wireframes for both desktop and mobile, with amendments based on Lisney feedback;
  • Three distinct design concepts created and presented to Lisney, with one final concept chosen after an appraisal process;
  • Development stage — coding of all website elements;
  • Content writing for the whole site, with client sign-off on every page;
  • Creation of SEO descriptions for all pages — over 500 between Belfast and Dublin;
  • Comprehensive 301 redirect process from old website to new (over 2,500 redirects);
  • Extensive QA process with key Lisney stakeholders;
  • Set-up of fully redundant server for added security;
  • Training session with over 50 employees, in four groups of four sessions. Matrix presented Lisney presented with a comprehensive 75-page instruction manual for staff using the new system;
  • New website launched.
Results

Results

For 80 years Lisney has been the most respected name in the Irish property market, and they now have a website to match their reputation in the industry.

  • An new, ultra-modern online platform for one of Ireland’s leading brands, that combines rewarding functionality with elegant aesthetics;
  • A more engaging and inviting tone in content throughout the site;
  • A user journey that is made to measure for every cohort within the property industry;
  • Content strategy also incorporates SEO excellence, to increase conversions in this new phase of Lisney’s online evolution.

Testimonial

During my career I’ve been lucky enough to have worked with Matrix on three different occasions. Their professionalism and in depth technical knowledge is unrivalled in my view so when it came to the most daunting website build that I’ve encountered to date they were the name at the top of the list. And they well and truly delivered. The Lisney website is now at the forefront of technology in property and it’s something that everyone in the business is truly proud of.

Cathal Burke

Head of Marketing
Lisney