and smart insights from the Matrix mind
A full website redesign feels like progress. New layouts, fresh images, updated content and a clean break from what came before.
Digital audits are not just for large organisations. For SMEs, a focused audit reveals small, high-impact fixes that reduce friction, improve performance and deliver better results without costly rebuilds.
If paid ads bring clicks but not results, the issue is rarely budget. This article explains how a digital audit can reveal hidden weaknesses and protect every euro you invest.
Matrix has joined GreenShift, an EU-co-funded initiative launched at National College of Ireland to boost AI and high-performance computing (HPC) skills for green mobility across Europe.
Accessibility isn’t just a legal requirement, but a foundation of good user experience. Yet despite growing awareness in recent years, many websites still fall short in key areas t…
On 28 June 2025, the European Accessibility Act (EAA) comes into force, and it is set to transform the digital landscape for businesses across the EU, including Ireland. This new l…
Effective digital marketing is crucial if you want your business to grow online — it’s no use having world-class products or services if no one knows about them. Brands need a cons…
In today's rapidly evolving digital landscape, online businesses must adapt to meet customer needs and stay ahead of competitors. A successful digital strategy considers each digit…
Creating a web brief can be a daunting task. Your website is your main communication channel, and even if you have a vision for a redesign or a new site, it’s often difficult to be…
If you’re a business owner in Ireland, chances are you’ve tried to navigate the digital marketing maze yourself. Maybe you’ve posted on social media, run a Google Ads campaign, or…
