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Social Media

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Using Your Website’s ‘About Us’ Page to Engage


The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention the company’s founder by name? Maybe it includes headshots and short bios of the professional experience of a few key people and a paragraph-long summary of the company’s history. That’s […]

Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

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What Does Facebook’s New Change Mean for Marketing?


Mark Zuckerberg recently announced a big shift in how Facebook’s news feed will work, and it’s not making digital marketers very happy. Zuckerberg wants to return Facebook to its roots as a way for individuals to connect with loved ones. What he didn’t say was that the company was stung by revelations about Facebook being misused in the last […]

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Social Media vs. Email Marketing: When to Use Each


Small and medium businesses have so many ways to reach out to their target market today.  It isn’t always clear which way is the best.  When should you reach out via social media, and when should you send an email?  It depends on a few things.  Social media and email are both important tools in […]

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Don’t Be Afraid of the Dark Social


Dark social sounds ominous.  It sounds like the title of a spy thriller or the theme for a school disco.  It would make a great name for an emo band.  But it is really something that you probably do every day.  Have you ever read an article online, decided one person you know would love […]

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Keeping Your Blog Ethical and Transparent


Ireland’s Advertising Standards Authority has announced new guidelines for blogging ethics.  They are concerned about bloggers who review products without disclosing that they are paid or otherwise compensated for doing so.  Under the proposed guidelines, such posts must be clearly labelled as marketing content.  This is not a big change for most bloggers because they already […]

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How to Engage Visitors with Video on Your Website


We’re seeing more and more video on websites, and it is getting easier and easier to create good quality videos for very little money.  So how can you use video on your website to engage your visitors?  Like everything, the trick is to think strategically.  Don’t make a video simply for the sake of keeping […]

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Preparing Your Cyber Monday Strategy


Arguably the busiest shopping day of the year will occur on this week (Nov 25th), as retail owners all over the country brace themselves for Black Friday. This is a day that retail workers dread and shop owners love as shoppers descend on their stores in their droves looking  pre-Xmas bargains. However, for those that […]

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What Does It Take to Work from Home Besides High-Speed Broadband?


Once upon a time, working from home was normal.  Farmers often work from home, after all.  Shopkeepers, bakers, doctors and publicans often lived above their premises.  Craftsmen didn’t rent out studios in town; they made things at home.  The technological innovation of the industrial revolution sent people out to work in big factories.  Could today’s […]

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Top 5 Illustrator tools


  This follow up, to our “Graphic Design Software: The Big Three” blog, will dive into more detail in each of the three major Adobe Suite. This week we wanted to give you a brief insight of five of the most widely but indispensable tools used when starting off with Illustrator. Illustrator, for those who […]

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