Category Archives:

Social media

halloween ideas

5 Halloween ideas to make your digital marketing spooktacular!


Aaaahhh, Halloween! That ghostly part of the year when we all get excited by the thought of trick or treats, scary decorations, loads of barmbrack and, of course, monstrous puns. Ireland, as the place where the holiday originates from, is no different. Although it’s connected with the Samhain Celtic tradition, when the end of the […]

instagram-no-more-likes

Instagram is hiding likes all over the world: what should we do now?


A bright sunny day outside. Totally instagramable, you think. Can you imagine how many likes a good picture of it would get? Well, during this week, some Instagram users from Australia, New Zealand, Ireland, Italy, Japan and Brazil woke up like this: The Social Media platform is testing a new “non-feature”: removing the number of […]

world emoji day

Is there anything new to celebrate on Emoji Day?


We know it is part of your day. We know that you have your own way to laugh, cry or even to make the person on the other side of the screen know that you’re paying attention to the conversation. You send hearts and yellow faces blowing kisses to your crush, piles of poop to […]

Happy Easter

How to improve your social media presence during this Easter?


Easter is a great time for online sales, and Social Media platforms are fundamental to communicate with a public that’s ready to come on board. This is a crucial moment for brands, facing challenges for engaging their audience during the season. Our team at Matrix Internet has put together five tips to help you engage […]

LinkedIn Face Images

How To Write LinkedIn Posts That 86% of Connections Will Click


Back in 2014, LinkedIn announced that the professional networking platform would open up their publishing platform, Pulse to the public. Pulse is LinkedIn’s version of a personalised news feed. It allows users to see the biggest headlines and read top industry news of the day. In 2017, the standalone Pulse app was retired. LinkedIn Pulse […]

Social Media Presence for Sales

How To Optimise Your Social Media Presence for Sales


Your Social Media presence for sales is continuously evolving: from the way that users interact with brands on the platform, to the algorithm changes that keep digital marketers on their toes. It’s difficult to figure out what can help your business transform followers into sales. If you have noticed a lack of growth, or a […]

Online Trolls

Trolls, Bad Reviews, and Online Ugliness


The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens to some people when they get online. Some people lose all inhibition and behave like obnoxious trolls on holidays. Others do that every time they get online. So as a marketer presenting […]

The Happy Pear

The Success of The Happy Pear: A Case Study


The Happy Pear seem to be everywhere. Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017.  From headstands to avocados, how did The Happy Pear use their Social Media presence to be become so successful? They have a worldwide audience and fans who […]

Facebook dating

Facebook Dating – Is It Time To Break Up With Facebook?


Mark Zuckerberg surprised everyone during his keynote speech at F8, Facebook’s annual developers conference, when he announced that Facebook would be providing a dating service by the end of 2018. Focusing on ‘building real, long-term relationships, not just hookups’ the app will suggest potential partners based on interests and likes. It will  also allow users […]

Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

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