Category Archives:

Social media

The Happy Pear

The Success of The Happy Pear: A Case Study


The Happy Pear seem to be everywhere. Their quirky and playful Instagram, Snapchat and Facebook presence won the Bord Bia Digital Marketing back in 2013, 2015 and 2017.  From headstands to avocados, how did The Happy Pear use their Social Media presence to be become so successful? They have a worldwide audience and fans who […]

Social Media Presence for Sales

How To Optimise Your Social Media Presence for Sales


Your Social Media presence for sales is continuously evolving: from the way that users interact with brands on the platform, to the algorithm changes that keep digital marketers on their toes. It’s difficult to figure out what can help your business transform followers into sales. If you have noticed a lack of growth, or a […]

Facebook dating

Facebook Dating – Is It Time To Break Up With Facebook?


Mark Zuckerberg surprised everyone during his keynote speech at F8, Facebook’s annual developers conference, when he announced that Facebook would be providing a dating service by the end of 2018. Focusing on ‘building real, long-term relationships, not just hookups’ the app will suggest potential partners based on interests and likes. It will  also allow users […]

LinkedIn Face Images

How To Write LinkedIn Posts That 86% of Connections Will Click


Back in 2014, LinkedIn announced that the professional networking platform would open up their publishing platform, Pulse to the public. Pulse is LinkedIn’s version of a personalised news feed. It allows users to see the biggest headlines and read top industry news of the day. In 2017, the standalone Pulse app was retired. LinkedIn Pulse […]

Online Trolls

Trolls, Bad Reviews, and Online Ugliness


The Internet’s ability to connect us with strangers around the world is a double-edged sword. For marketing purposes, it is incredibly powerful but something happens to some people when they get online. Some people lose all inhibition and behave like obnoxious trolls on holidays. Others do that every time they get online. So as a marketer presenting […]

Instagram Rolls out Scheduled Post Feature

Instagram’s Scheduled Post Feature Rolled Out


Instagram has finally made the move businesses have long wanted. They are allowing business accounts to schedule posts in advance. But there’s a catch.  This feature only works if you are using a platform such as Hootsuite to manage your Instagram. At first glance, that might seem like an annoying restriction. And sure, it would […]

Facebook Group matrix Internet

How to Use Facebook Groups for Business


Facebook’s recently announced changes will pose some challenges to businesses marketing on the social media platform. Many will see their organic reach shrink. This will push more brands to use paid Facebook ads, which have long been a highly recommended and powerful tool. Facebook provides another option for marketing – a seriously under-used option. Facebook groups are […]

LinkedIn for Business

Using LinkedIn to Promote B2B Brands


If your brand sells almost exclusively to other businesses, you may not be entirely convinced that social media is going to help you. But you might be overlooking a very powerful platform – LinkedIn. People use other platforms such as Facebook, Instagram and Twitter to share their personal lives and opinions. We use them in our […]

Facebook Matrix Internet

What Does Facebook’s New Change Mean for Marketing?


Mark Zuckerberg recently announced a big shift in how Facebook’s news feed will work, and it’s not making digital marketers very happy. Zuckerberg wants to return Facebook to its roots as a way for individuals to connect with loved ones. What he didn’t say was that the company was stung by revelations about Facebook being misused in the last […]

whatsapp-for-business

Whatsup with Whatsapp for Business


Most of us – the two billion or so people on earth – who use WhatsApp do so in order to keep in touch with friends and family. In an increasingly globalised world, we are moving around and travelling more and more frequently and, as a result, we are increasingly looking for the best ways […]

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