Category Archives:

Social media


Whatsup with Whatsapp for Business

Most of us – the two billion or so people on earth – who use WhatsApp do so in order to keep in touch with friends and family. In an increasingly globalised world, we are moving around and travelling more and more frequently and, as a result, we are increasingly looking for the best ways […]

facebook 360 cover photos

In-App 360s: Facebook Cover Photos With a Twist

Remember the last time you tried to find a new place for food? Perhaps you looked for something specific, or maybe you let Google’s ‘near me’ feature do most of the work for you; you may even have relied simply on word-of-mouth. But, even if the latter was true, I bet you googled your colleague’s […]


The Low Down on Two New Snapchat Features

Our guest contributor this week is  Denis Brzozowski, an entrepreneur, designer, and founder of Wolfden Creative. In this post, Denis explains two new Snapchat features and how they can benefit businesses of all sizes.   DENIS BRZOZOWSKI In the past 6 weeks, Snapchat has introduced two new somewhat game-changing features to their app. In this article we […]


The great power of Social Media

Many of us pale and get a little clammy when we start thinking about social media use, especially in a professional context. The power of social media marketing is undeniable – we have all heard of people whose careers have risen out of ashes due to clever social media use, and small businesses whose engaging […]


World Emoji Day 2017

The humble emoji have become so ingrained in our daily lives that we rarely give them a second thought. But did you know that these wonderful characters have their own special day dedicated to them? And that day is today! (July 17th). Launched in 2014, World Emoji Day is the creation of Emojipedia founder Jeremy […]

social tone

How To Cultivate The Social Tone Of Your Brand

If you plan on using Social Media as part of your brand’s online strategy, then it’s crucial that you develop the right social tone from the very start. Social media offers your audience a valuable insight into the personality of your company and can go a long way towards building a strong relationship with your […]

impulsive social media

Hope for Impulsive Social Media Users

The world has a growing awareness of the dangers of posting to social media when your head isn’t in the game.  It’s so easy to fire off a quick post when you are tired or irritable and regret it. Most of us have had a moment of poor judgment on social media and had to […]


Can You Win with a Facebook Contest?

Social media is a powerful marketing tool, but what about those Facebook contests so many companies use?  We all see them streaming through our newsfeeds.  Do they really pay off?  Or do they annoy people?  The answer is… it depends.  Like any marketing campaign, a Facebook contest can soar or flop depending on the effort […]


Social Media vs. Email Marketing: When to Use Each

Small and medium businesses have so many ways to reach out to their target market today.  It isn’t always clear which way is the best.  When should you reach out via social media, and when should you send an email?  It depends on a few things.  Social media and email are both important tools in […]

adwords tips

Google AdWords On A Moderate Budget

When most small business owners think Google AdWords, they automatically think of terms such as “big business”, “high budget”, and “increased marketing spend”. The truth is however, that pay-per-click (PPC) advertising is an accessible feature to all types of companies. In fact, a successful campaign is achievable even using the most moderate of budgets. Of […]

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