The Brief You know the saying, if it ain’t broke don’t fix it — but there’s nothing wrong with making it better! After four generations and over a century as Limerick Self Storage, the family-run company decided on a name change to StorageWise, along with a full rebrand. They called in Matrix Internet for the project, so what did we have in store? The company was established in 1915 as Limerick Carting Company, and we wanted to embrace this proud heritage while creating a modern self-storage experience. We incorporated their Limerick-based story within the new content strategy, while we also had a brief of developing a streamlined UX to meet modern tech demands. We created a bold new branding palette and visual assets, with contrasting orange, black, grey and white, while StorageWise also gained a new mascot and avatar employee Albert Wise, an Einstein-like avatar who answers questions in a more engaging way than simple chatbots or FAQs. As we were launching a new brand, SEO was crucial, especially as StorageWise was launching an eCommerce offering, with branded moving packs and accessories. After a full audit, we boosted SEO by improving domain authority, website speed, URL structures and meta descriptions, while removing duplicate content. We also streamlined the most important site functionality — getting a quote, which is now simple to navigate and filled with more useful information than a well-packed storage unit. The site has also been optimised for both B2B and B2C customers, so there’s space for everyone! Website See the project Key features 01Instantly recognisable bold branding palette, logos and fonts; 02Engaging new Albert Wise avatar, opening up further social and marketing options; 03Powerful new eCommerce functionality for online sales offering; 04Streamlined UX and quote process — the site’s most essential function for generating leads; 05Improved SEO, to relaunch while gaining and retaining customers. Goals Rebrand and relaunch a well-loved company, balancing a proud legacy with a modern, digital offering. Create a new visual branding identity that is instantly recognisable on digital and physical assets; Add powerful eCommerce functionality to existing offering; Increase leads through improved quote functionality and content strategy. Process A ground-up relaunch strategy, from visual branding to content to best-in-class web functionality. Branding workshop and audit to create new engaging visual assets, including logos, fonts and new search avatar; UX discovery workshop to determine customer personas, user journeys and sitemap; Custom graphic design, wireframe prototype and landing page templates; Coding of all website elements with regular client sign-offs; Extensive QA process, followed by a training session with Matrix technical lead before live launch. Results A modern, ambitious rebrand for a company boosting its reach nationwide. Successful relaunch and rebrand, with blended service and eCommerce business model; A more engaging tone in content that blends a rich heritage with future ambitions; Increase in traffic, leads and conversions since launch. View more Work UX Design Development Content Writing AIB is investing in young people’s futures through the Future Sparks programme UX Design Development Content Writing UX Design Development Content Writing For nearly 90 years, Lisney has been the biggest name in Irish property, but their latest building project has... UX Design Development Content Writing BRANDING UX UI DEVELOPMENT An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised... BRANDING UX UI DEVELOPMENT Design Development Support The Society of St. Vincent de Paul (SVP Ireland) is Ireland’s largest voluntary charitable organisation, founded... Design Development Support Design Development Offbeat Donuts is on a mission to sprinkle a little bit of decadence over the Irish bakery experience. Design Development Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support UX Design Development Content Writing Data Space for Skills (DS4Skills) is a new initiative aiming to create a shared open source network for sharing... UX Design Development Content Writing Design Development Support Altu was formed in 1997 in Dublin with a progressive ethos Design Development Support Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support