The BriefOne of Ireland’s most prestigious heritage brands since 1934, Newbridge Silverware needed their digital presence to align with their contemporary design ethos, and Matrix delivered with a polished new website.The challenge here was to enhance the functionality and User Experience (UX) of their eCommerce website, and highlight the visual allure of their product range and visitor experiences.Newbridge’s new site reflects their historic position as a heritage brand in the Irish market, while building on their success in reaching new global markets. But more practically, we have boosted their sales through a mobile-responsive site that is a delight to browse, with a new custom checkout experience when customers are inspired to buy. And to entice tourists to the historic site, we showcase their famous Museum of Style Icons, Showroom and Visitors’ Centre.The team at Newbridge asked to be closely involved with the project from the beginning, which added a personal touch that carries through to the finished result. With the new engraving preview function, customers can type the wording, choose a font and visualise how their finished gift will look.Besides the bespoke browsing experience and optimised UX, we integrated in-house EPOS and warehouse management systems to monitor demand and supply for thousands of products. Through close collaboration with Newbridge, we have delivered a powerful online selling platform that will continue to increase their international customer base. See the projectKey Features01Bespoke enhanced browsing experience with slideshows for each item;02Fully responsive;03Full product search engine;04Custom checkout process;05Customer account area and history of orders to reward repeat customers;06Showcase of Museum of Style Icons, Showroom and Visitor Centre;07Management of database with thousands of products. GoalsFurther strengthen one of Ireland’s most prestigious brands in Ireland and internationally.Enhance the Newbridge brand around the world;Increase sales through the site;Showcase Newbridge Silverware as a tourist attraction. ProcessPlanning workshops to create a customised sales process for all types of buyers;Custom graphic design;New robust eCommerce platform. ResultsBoost in sales and conversion rates in Irish and international markets.Increase in international sales with many new markets reached;Conversion rate improvement due to streamlined, custom-designed checkout process;Increase in average transaction value as a result of new personalisation options for the customer.View more Work UX Design Development Content Writing For over 80 years, Lisney has been the biggest name in Irish property, but their latest building project has been... UX Design Development Content Writing Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support Design Development The home of Ireland's official domain, the "dot ie" Design Development Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support Design Development Marketing Putting Ireland's rail network on the right track Design Development Marketing Design Development Support Planning information website and portal for Official Government Department Design Development Support User Experience Design Development Support As an online platform for Ireland’s leading designers and craftspeople, discerning consumers expect Design Ireland... User Experience Design Development Support UX Design UI Design Development The Society of Chartered Surveyors Ireland has a “unified vision for the Irish property sector”, and this goal... UX Design UI Design Development Software Software that keeps the internal gears moving for a world leading car hire firm. Software