Newbridge Silverware

Newbridge Silverware

The Brief

One of Ireland’s most prestigious heritage brands since 1934, Newbridge Silverware needed its digital presence to align with its contemporary design ethos, and Matrix delivered with a polished new website.

The challenge here was to enhance the functionality and User Experience (UX) of their eCommerce website and highlight the visual allure of their product range and visitor experiences.

Newbridge’s new site reflects its historic position as a heritage brand in the Irish market while building on its success in reaching new global markets. But more practically, we have boosted their sales through a mobile-responsive site that is a delight to browse, with a new custom checkout experience when customers are inspired to buy. To entice tourists to the historic site, we showcase their famous Museum of Style Icons, Showroom and Visitors’ Centre.

The team at Newbridge asked to be closely involved with the project from the beginning, which added a personal touch that carries through to the finished result. With the new engraving preview function, customers can type the wording, choose a font and visualise how their finished gift will look.

Besides the bespoke browsing experience and optimised UX, we integrated in-house EPOS and warehouse management systems to monitor demand and supply for thousands of products. Through close collaboration with Newbridge, we have delivered a powerful online selling platform that will continue to increase their international customer base.

Key Features

  • 01
    Bespoke enhanced browsing experience with slideshows for each item;
  • 02
    Fully responsive;
  • 03
    Full product search engine;
  • 04
    Custom checkout process;
  • 05
    Customer account area and history of orders to reward repeat customers;
  • 06
    Showcase of Museum of Style Icons, Showroom and Visitor Centre;
  • 07
    Management of database with thousands of products.


Further strengthen one of Ireland’s most prestigious brands in Ireland and internationally.

  • Enhance the Newbridge brand around the world;
  • Increase sales through the site;
  • Showcase Newbridge Silverware as a tourist attraction.


  • Planning workshops to create a customised sales process for all types of buyers;
  • Custom graphic design;
  • New robust eCommerce platform.


Boost in sales and conversion rates in Irish and international markets.

  • Increase in international sales with many new markets reached;
  • Conversion rate improvement due to streamlined, custom-designed checkout process;
  • Increase in average transaction value as a result of new personalisation options for the customer.