The Brief We know we’re not supposed to have favourite projects, but we do thank Coffee Perfection every day for helping us stay grounded. Through developing Coffee Perfection’s website, we were so impressed by the business that we hired them to install a professional barista-style set-up at Matrix HQ, complete with expert training. If you think we’re full of beans, that could be their speciality blend working! Besides offering bespoke coffee solutions and machine installations, Coffee Perfection are expert in all areas of coffee culture. They provide equipment, supplies, training and business advice for Ireland’s ever-expanding number of coffee businesses, from budding entrepreneurs to established cafés. They needed a new site that was visually arresting, and our deep-roasted colour scheme was immediately alluring. We also balanced the website’s eCommerce functionality with strong brand reassurance to inspire a more long-term commitment. From simply stocking up on their quality coffee and equipment, to discovering more about their expert training and business solutions, users benefit from an enriched User Experience (UX) with intuitive navigation and enticing product visuals at every step. And what could be more social than coffee? We encouraged further engagement through a new Coffee Perfection blog, and prominently displayed testimonials from satisfied, perked-up clients — including us! See the project Key Features 01Striking visual elements — deep-roast aesthetic; 02Balance between eCommerce functionality and discovery (from buying coffee and tea to gaining insight into Coffee Perfection’s training and business development and start-up programmes); 03Fully mobile responsive; 04Consistent reassurance elements. Goals Promote the client as Ireland’s centre for coffee culture excellence. Develop Coffee Perfection’s brand identity; Clearly define client’s mission statement as a one-stop-shop for all aspects of coffee culture — from ordering coffee and equipment to business training and certifications; Create a bold visual identity that evokes the coffee shop experience. Process Striking a balance — the story of Coffee Perfection stirred through a powerful eCommerce website. UX workshops; Bespoke graphic design; Developed a secure and robust eCommerce platform with intuitive menus and straightforward checkout process; Blog to facilitate regular content updates. Results Coffee Perfection’s new website has caused quite a stir. Business-to-business (B2B) enquiries have increased; Significant decrease in bounce rate. Developed a strong brand identity and a holistic coffee culture ethos; View more Work UX Design Development Content Writing AIB is investing in young people’s futures through the Future Sparks programme UX Design Development Content Writing UX Design Development Content Writing For nearly 90 years, Lisney has been the biggest name in Irish property, but their latest building project has... UX Design Development Content Writing BRANDING UX UI DEVELOPMENT An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised... BRANDING UX UI DEVELOPMENT Design Development Support The Society of St. Vincent de Paul (SVP Ireland) is Ireland’s largest voluntary charitable organisation, founded... Design Development Support Design Development Offbeat Donuts is on a mission to sprinkle a little bit of decadence over the Irish bakery experience. Design Development Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support UX Design Development Content Writing Data Space for Skills (DS4Skills) is a new initiative aiming to create a shared open source network for sharing... UX Design Development Content Writing Design Development Support Altu was formed in 1997 in Dublin with a progressive ethos Design Development Support Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support