The Brief Abbey Seals is Ireland’s leading provider of seal and gasket components, helping thousands of machines run smoothly in Ireland and beyond, every day. After four decades in the business, they value efficiency, finely-tuned attention to detail and clear and concise communication. Their old website had reached the end of the production line, and we created a gleaming new platform that runs like a well-oiled machine. We focused initially on developing a smooth User Experience (UX) and an intuitive User Interface (UI), with a logical and simple flow, highlighting the company’s vast range of products and services. The new Abbey Seals site is a modern, robust platform that captures the company’s mission, with detailed images of products, industry usage and staff at work, with generous white space for optimum clarity. We scrapped their old cumbersome Content Management System (CMS) and upgraded to a new WordPress system that’s more streamlined, quicker, and easier for staff to edit. Finally, our writers tuned up the site further with updated engaging content, so Abbey Seals’ customers and clients always get the message. We’ll soon be embarking on Phase 2 of the project, with EPOS integration and more powerful eCommerce functionality — then the project will be signed, Sealed and delivered! Visit the Website Key Features 01Modern design with prominent images that showcase Abbey Seals’ vast product range, as well as adding an extra human element with staff photos; 02Simple and logical interface for users to navigate, optimised with generous use of white space and intuitive, custom icons; 03New content with a more engaging tone; 04New WordPress CMS that’s easy to edit, giving staff freedom to update the site; 05Fully mobile responsive and optimised for all platforms. Goals To design and develop a modern new platform for Abbey Seals, showcasing their full range of products and services, with an engaging content tone. Raise the online presence of Abbey Seals as Ireland’s leading provider of seal and gasket machine components, as well as their vital industry services; Get the company’s story across with interesting content and background information; Give the customer less work by delivering a winning UX in all areas of the site, from intuitive use of icons, to easy to follow menus. Process UX and design that sets a new industry standard, and a new company voice. Discovery workshops with clearly identified client goals; Custom graphic design and image layout, with a well-defined balance of products, services and staff, and bespoke icons and graphics; New content, based on client’s directions and goals; Supplementary staff training and advice on updating the new site. Results A best-in-class new site that gets the seal of approval from the client — and their customers. A clear and informative online platform that boosts Abbey Seals’ online presence with a streamlined experience and engaging UX; Enhanced brand identity through visual and written content; Increased conversions since site launch; Increased staff confidence and agency, with the added freedom of being able to update the site. View more Work UX Design Development Content Writing AIB is investing in young people’s futures through the Future Sparks programme UX Design Development Content Writing UX Design Development Content Writing For nearly 90 years, Lisney has been the biggest name in Irish property, but their latest building project has... UX Design Development Content Writing BRANDING UX UI DEVELOPMENT An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised... BRANDING UX UI DEVELOPMENT Design Development Support The Society of St. Vincent de Paul (SVP Ireland) is Ireland’s largest voluntary charitable organisation, founded... Design Development Support Design Development Offbeat Donuts is on a mission to sprinkle a little bit of decadence over the Irish bakery experience. Design Development Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support UX Design Development Content Writing Data Space for Skills (DS4Skills) is a new initiative aiming to create a shared open source network for sharing... UX Design Development Content Writing Design Development Support Altu was formed in 1997 in Dublin with a progressive ethos Design Development Support Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support