Data and analytics
Unlock growth with precision-driven analytics
Gain clarity and control with analytics tailored to your goals. We transform messy data into actionable insights that sharpen your strategy, uncover hidden opportunities, and drive measurable results. With Matrix, every decision is backed by reliable, real-time data that maximises ROI.
Data solutions that drive smarter decision-making
At Matrix, we don’t just crunch numbers — we transform raw data into actionable strategies. Our advanced analytics and real-time insights reveal opportunities, streamline operations, and sharpen decision-making.
We optimise every metric for impact, empowering you to outpace competitors and achieve measurable results. Unlock the power of your data and make smarter, faster, and more confident decisions.
Clean, accurate data
We deliver clean, reliable data through meticulous audits and implementations. With a solid foundation, your business gains the confidence to make smarter, data-driven decisions and seize opportunities with precision.
Tailored strategies, real results
Our customised analytics solutions include GA4 implementation, advanced reporting, and actionable insights. We align strategies with your unique goals, ensuring measurable results that support informed decision-making and sustainable success.
Insights that ignite growth
Our team goes beyond dashboards, providing actionable insights that drive performance. Refine strategies, maximise ROI, and unlock ambitious growth with our expert guidance and hands-on support.
Explore the work
Ladies Gaelic Football Association
Getting the ball rolling with an integrated grant system
- Cloud based Software Development
- Content Migration
- Data & Analytics
- Web & AI Integrations
Circulator
A new platform as effective as Circulator’s clients’ campaigns
- Consultancy
- Content Migration
- Data & Analytics
- Technical Support
- UX/UI Design
- Website Development
Awards 4 SELFIE
From school to the business world
- Data & Analytics
- Technical Support
- UX/UI Design
- Website Development
DS4Skills
An engaging brand poised for future growth in the skills-sharing space
- Brand Design
- Data & Analytics
- Grants & Schemes
- UX/UI Design
- Website Development
Avoca
A digital strategy for their existing website so it was no longer run of the mill
- Data & Analytics
- Ecommerce
- Technical Support
- UX/UI Design
- Website Development
The Matrix data and analytics process
We transform your data into a powerful asset, streamlining setup to delivering actionable insights that drive smarter decisions and fuel your business growth.
Signal over noise — meet the team
From audit to results, we make the numbers make sense.
Eimear Delargy
Digital Marketer
Irene Hislop
Content Writer
Conor McCaffrey
Senior Content Strategist
Katarina Jarc
European Projects Communications Coordinator
Aoife O’Driscoll
Digital Marketing Manager
Srdjan Nikolic
Senior SEO Specialist
What our clients are saying about us:
Explore our blog
A curated collection of design-focused articles — for a deeper dive.
FAQs
We use Google Analytics 4 (GA4), Google Tag Manager, Looker Studio (formerly Data Studio), and custom dashboards built around your KPIs. These tools give you real-time performance visibility and enable advanced tracking of user behaviour across devices, channels and platforms. We choose the right mix based on your goals, and configure it to extract meaningful, decision-ready data.
At Matrix, we build custom dashboards that highlight what matters most, whether that’s lead quality, campaign ROI or user journey drop-offs. Each report is explained in plain language with a clear summary, so your team knows what’s working, what’s not, and where to focus next.
We handle all of it. From lead form submissions to button clicks, downloads, purchases and scroll depth, we map and tag the conversions that reflect real business value. That way, you can see not just traffic, but what that traffic actually achieves.
Yes, and that includes everything from initial property setup and custom event tracking to ecommerce tagging, cross-domain measurement, and automated reporting. We also guide you on making sense of GA4’s new data model and how to extract insights that align with your business KPIs.
We review your data weekly or monthly depending on your plan, but our focus goes beyond reporting. We identify patterns, surface opportunities, and actively suggest optimisations — whether it’s adjusting spend, refining UX, or improving SEO performance. This makes your analytics a growth tool, not just a rear-view mirror.
