When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...
The global online advertising industry has expanded rapidly in the last decade. We all come across hundreds of ads while surfing the internet and research... Read More
By Jeff Sheridan
Pay-per-click advertising is still a popular choice for advertisement in 2018. It is a powerful and affordable tool to draw new people to your campaign.... Read More
By Irene Hislop
If your website is getting plenty of visitors but not many sales, it might be that people are not willing to take a chance on... Read More
Many of us rely on Google Ads to drive traffic and generate awareness of our brands and online presence. However, when the numbers are crunched,... Read More
It is an easy misconception to associate Google Ads with big businesses, high budgets, and increased marketing costs. The truth is, however, that pay-per-click (PPC)... Read More
By Iñaki Castellet Hernández
What makes these two ads so different? Two recent ads have made the news. They have a lot in common. Both products are drinks, and... Read More
Identity can help you stand out Online businesses based in Ireland can gain a home game advantage by reminding their local customers that they are... Read More
Crafting a successful Google Ads strategy involves a combination of research, planning, execution, and continuous optimization. Here's a general framework for creating an effective Google... Read More
A viral Christmas ad is the jackpot of social media marketing. If you can get an ad widely shared at a time when people are... Read More
Google Ads is an ever-changing platform. Many accounts are optimised and refined until they get to the strong point and then left on auto-pilot from... Read More