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Blog

When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...

Why does your business need a Matrix Internet Digital Healthcheck?

Being present online is not an option anymore: it’s an obligation. This can be done throughout a website, on the most popular social media platforms,... Read More

Using Your Website’s ‘About Us’ Page to Engage

The ‘About Us’ page of many business websites is woefully under-developed. Does your site simply give a short summary of what you do and mention... Read More

5 Tips for Effective Calls to Action

Your website has a purpose. Whatever you are selling, your website is there to motivate people along their journey to actually making a purchase. Calls... Read More

Don’t Let Your Website Look Derelict

We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t... Read More

3 Tips for Compelling Video Tutorials

Video is hot and getting hotter as a digital marketing tactic. Brands can use video in many ways on their websites and social media. All... Read More

New Year’s Resolutions for Successful Blogging

The new year is a great chance to assess how you could up your blogging game. Your brand’s blog is a potentially very powerful way... Read More

3 Tips for Business Blogging

A blog can give your business a fantastic boost online.  With the right approach, blogging can draw in new potential customers with strong search engine... Read More

Storytelling: an Indispensable Marketing Tool for Your Small Business

Increasingly, the cultural zeitgeist is moving towards clean, minimalist aesthetics and philosophies. This trend is also displayed in website designs and in the behaviour of... Read More

The Power Of The Call To Action

Your digital marketing strategy has one ultimate particular goal: to invite your potential customers to enter your sales funnel.  To do this, you call them... Read More

Don’t Be Afraid of the Dark Social

Dark social sounds ominous.  It sounds like the title of a spy thriller or the theme for a school disco.  It would make a great... Read More