The Client:


The Brief

Procloud’s services are complex and varied. They offer comprehensive IT services to businesses including infrastructure management, support, back up and disaster recovery, as well as specialist consulting. They also design, build and run IT systems. We needed to devise a way to showcase a lot of information without overwhelming visitors to the website. Procloud needed a website centred around user experience, one that gave visitors a comfortable and intuitive way to navigate through the various categories of information without getting lost. And we also needed to motivate those visitors to keep reading and become customers.
Concept to Reality – A new website with excellent UX

The Solution

We developed a new site with light, clean graphics and clearly organized information. Simple artwork with a consistent colour scheme is paired with intuitive navigation. Visitors can see at a glance if they are in the right area to get the information they need. With simple menu options and clear language, visitors can easily understand what is being offered and how it can benefit them. Each page starts with a short, simple explanation of that service, and the information becomes more detailed as the visitor scrolls down. This ensures that people can get in-depth explanations of Procloud’s services without being overwhelmed as soon as they look at a page. A small motif, which replicates an element of the company logo, at the top of the page confirms which section of the site the visitor is viewing. We have also included ample reassurance elements such as profiles of key people, testimonials and easy-to-find contact details.

Key Features

  • 1. Engaging graphic design
  • 2. Ample reassurance elements
  • 3. Call to actions designed to convert
  • 4. Full User Experience Process
  • 5. Search Engine Optimisation
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The Client: ProCloud
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what people say

Unlike other web development companies I've dealt with before, Matrix always respond quickly and positively to any feature or design changes we need done to the site. Being able to have things implemented in a timely manner allows us to develop ideas and marketing plans and have them in place at the right times. Also, being able to work with them on digital marketing ideas and processes takes a lot of pressure off us to work out the mine field that online marketing can be.

Leigh Maher
3 weeks ago
Going strong
since 2000
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