Internationally renowned pianist Yvonne Collier was constantly asked by her students and fellow participants in the music community for recordings of her work as accompaniment. She needed a site that catered to the varied needs of musicians around the world who felt her accompaniments would perfect their work.
Our main goals were to improve the site’s UX and to create a fully responsive website to enhance the visitor’s experience of Ivonne’s site, regardless of the device they used to access it. The site lists a number of different kinds of accompaniment; including ten different vocal accompaniments, double bass, viola, violin, cello, bassoon, flute, recorder, clarinet, oboe, french horn, saxophone, trumpet, trombone, and tuba! With so much content and information, we really had to work to ensure that the site was well organized, and not overwhelming.
As a result, the UX planning phase was extremely important and involved our team working with Piano Soundz to develop the perfect plan of action and design. We created a series of formats and organizational structures and developed the most sophisticated and clear format that highlighted rich visuals without sacrificing content.
We developed a fully responsive site with chic visuals and easily navigable content. The site has been a success as the conversion rate has greatly increased and more and more musicians are connecting with Yvonne and, with the help of the site’s design, they are able to communicate their needs to her more efficiently and effectively than ever before.
- 1. Fully bespoke browsing experience
- 2. Custom checkout process
- 3. Customer account area and history of orders
- 4. Integration with multiple payment systems and mobile payment
- 5. Fully Responsive
- 6. Custom Design
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