The Client:

Arena Kitchens

The Brief

Arena Kitchens had an outdated website which they wanted to be able to update with new ranges.  There website was positioned on the 50th page in Google for “German Kitchens Dublin” and wanted to be positioned higher in Google for this search Term.

www.arenakitchens.com

The Solution

Matrix started with a blank sheet and conceptualised a design which is vibrant, fresh, clean and contemporary – making Arena Kitchens stand out from their competition and helping them to position their brand at the top of the market.
In terms of usability, the main objective was to create a user friendly website which would showcase their product range which is easy to navigate and view the various ranges they provide. Matrix achieved this through an extensive internal / external phase of user interface testing to maximize the method to showcase their product ranges.

The chosen platform was wordpress to build the website which would make it easy for Arena to update going forward.

Once the website was under construction we started by discussing the goals for the online marketing campaign, as well as agreeing on the highest priority keywords for which Arena would like to be found on page 1 of Google.  Their aim was to reach Page 1 in Google with the search term “German Fitted Kitchens Dublin” and they reached page 1 no. 1 in Google within a few weeks.

Key Features

  • 1.  Graphic redesign
  • 2.  Content management system
  • 3.  Search engine optimization
  • 4. Responsive design
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The Client: Arena Kitchens
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WoofAdvisor Working with the team at Matrix Internet has been a very positive and rewarding experience. As a (one man) non techie startup founder, undertaking a very ambitious and complex website, finding the right web agency was absolutely critical. The team's approach was perfect: a couple of preliminary workshops to make sure everyone fully understood the brief, target market, bullseye customer etc., followed by the creation of a number of very insightful Personas and accompanying Scenarios. This approach continued through to completion, with helpful advice and insightful suggestions at every stage of the project, many of which found their way into the finished design and functionality. While I felt some of these were not have been fully covered by the brief, there was zero slippage on budget. The project was delivered 100% to the agreed budget, which was highly competitive to start with. User testing undertaken by me has been universally positive in terms of Design, Layout, (the many) Features, and most importantly, Ease of Use. I really don't do recommendations lightly, but Matrix Internet have successfully turned my dream into a reality that I am very proud of, and I cannot recommend them highly enough. Gerry Molloy, CEO & Founder, WoofAdvisor

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Gerry Molloy
3 weeks ago
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