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West Cork Music

The Brief

The main aim of any website is to start you off on the right note, especially when it’s for an organisation steeped in musical excellence. West Cork Music needed a new site to promote their wide range of events and educational programmes, and our contemporary design and functionality ensures they’re in tune with the times.

West Cork Music is a complex organisation, with a role of promoting their long-running Chamber Music Festival, Literary Festival, Master of Tradition and the spring and autumn Concert Series. Separate from their busy events slate, they run education programmes and retreats.

With an overall score in mind, we composed five dedicated suites for each of the festivals and the education section, with each sub-site linked by instinctive navigation, visual consistency and generous white space for the display of artistic photos.

Visitors can easily glide between sections without missing a beat, and you won’t hit a bum note with straightforward registration and ticket sales. We provided a news section as part of their content strategy, and we integrated social media as a key link to the music community in West Cork. Testimonials and member profiles add another personal touch to one of Ireland’s most respected music institutions — and we didn’t forget the important tourist information.

Key Features

  • 01
    Excellent User Experience (UX) for simple and intuitive navigation;
  • 02
    Rich, beautiful visuals, consistent across all five subsites and the website as a whole;
  • 03
    Fully responsive site;
  • 04
    Tourist-friendly, with maps and information about Bantry.
Goals

Goals

A new digital home for West Coast Music and a one-stop-shop for event promotion and education.

  • Create an online hub for West Cork Music, while showcasing its separate events and education programmes;
  • Drive ticket sales and enrolment in courses;
  • Encourage tourists to visit West Cork for one of the famous festivals.
Process

Process

Clearly lay out the role of West Cork Music and promote community engagement.

  • Bespoke design to capture the visual identity of West Cork Music;
  • UX workshops to streamline the presentation of a vast amount of information;
  • Integrate social media and news/blog on the site to facilitate community engagement.
Results

Results

Sales and engagement transformed through huge UX improvements.

  • Rise in sales of tickets;
  • Increase in user engagement;
  • User time on site has increased.

Testimonial

West Cork Music (www.westcorkmusic.ie) is involved in several projects, not just festivals, and our webpages reflect our complexity – we effectively have six websites under one banner. In 2018, we realised it was time for a modern upgrade and redesign, and we looked for a design team who could handle our complexities – at a reasonable price.

And Matrix Internet more than answered our needs. Their multi-talented team, whose skills, enthusiasm and dedication to the needs of the users – both ourselves and our audience – have been invaluable.

Our new sites went live in succession through the spring of 2019 with a beautiful, clean, modern design and easy navigation that exceeded our expectations.

Our thanks go out to the gang at Matrix Internet: Charlotte, Iñaki, Peter, Richard and Virginia –it’s been great working with you, we love our new site and we look forward to working with you for years to come!

Muriel Lumb

American Actrees