The BriefThe Society of Chartered Surveyors Ireland has a “unified vision for the Irish property sector”, and this goal has to start with a concise and consistent message. They needed a new website to make an impact with their audiences, and Matrix helped them open more doors in the industry.As always, we approached this development project with a User Experience (UX) design thinking mindset. Through a comprehensive, collaborative discovery workshop phase, we set out to streamline the user journey by removing jargon, designing simple and functional calls to action, and educating with clarity.This was all achieved through creating a site that appealed to the wide variety of users we identified, and researching and tailoring the user journeys of the following groups:The 4,000+ Society members;Potential members;Students;Media;The general public.The new site is now an essential portal for specialised industry updates, as well as general information and a more streamlined application process. The UX was refined even further by incorporating their members’ platform in Microsoft Dynamics, and creating a new centralised system for storing and administration of all member accounts.We integrated with the MS Dynamics API, and transformed the site by offering:A single sign on solution, so members can use their existing central credentials to access their profile and amend details;Functionality for editing their central profile details stored in Dynamics via a login area on the website, without having to log in to a 3rd party system;Streamlined payroll system through fetching member invoices in Dynamics;Public profiles of SCSI members to site visitors;A new filtered member search facility for visitors. Visit the WebsiteKey Features01Modern, striking design with stylised images and graphics the incorporate the SCSI branding colour palette02Streamlined interface, optimised with generous use of white space and custom icons;03New efficient CMS replaces previous two-platform system;04Inclusive messaging for all identified audiences;05Fully mobile responsive and optimised for all platforms. GoalsTo design a more inviting and inclusive platform for the SCSI.Raise the online presence of the SCSI and its messaging to a wide variety of user groups;Develop a consistent content strategy, removing jargon while still remaining a source of specialised information;Streamline the whole user experience, from research and corporate messaging, to applications. ProcessA UX transformation led by collaborative design thinking.Comprehensive discovery workshops to identify a wide range of user groups and client’s rebranding and messaging;Custom graphic design and image layout, with well-defined sub-sections for different audiences;Complex amalgamation of two separate platforms, including incorporation of complex Microsoft Dynamics members platform.Roll-out of the customised website. ResultsA streamlined portal with simplified functionality, content and information. Enhanced brand identity and unified messaging to all users;Simplified, streamlined CMS, with increased staff confidence and agency — key stakeholders can update the site;Increase in conversions since site launch.View more Work UX Design Development Content Writing For over 80 years, Lisney has been the biggest name in Irish property, but their latest building project has been... UX Design Development Content Writing Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support Design Development The home of Ireland's official domain, the "dot ie" Design Development Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support Design Development Marketing Putting Ireland's rail network on the right track Design Development Marketing Design Development Support Planning information website and portal for Official Government Department Design Development Support Design Development eCommerce channel helping international jewellery manufacturer to sparkle Design Development User Experience Design Development Support As an online platform for Ireland’s leading designers and craftspeople, discerning consumers expect Design Ireland... User Experience Design Development Support Software Software that keeps the internal gears moving for a world leading car hire firm. Software