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Shanore

The Brief

Shanore is an award-winning, family-run jewellery business specialising in handcrafted Celtic designs that are renowned in Irish and international markets. The business needed a new website to increase sales and expand brand reach, and we delivered by creating a digital home that bears all the hallmarks of the world’s best eCommerce sites.

Through discovery workshops and consultations, our designers and developers became immersed in the Shanore story. We crafted an elegant and enticing digital shopfront to display Shanore’s glittering array of traditional products and artistic photos, while optimising the User Experience (UX) with easily navigable menus, intuitive filters and a streamlined checkout process.

As part of the rebranding process, we also established a multi-faceted digital marketing strategy, to include establishing an engaging social media presence across all channels. Our new Content Management System (CMS) included a blog as part of a new content strategy, while testimonials, a list of awards and brand history reassure customers of Shanore’s quality and Irish tradition.

The smooth UX also carries over to a streamlined admin experience for the client. We developed a bespoke eCommerce engine that greatly simplifies all processes, from catalogue updates to detailed stock reports and the wholesale order system. With the input of Matrix, the expert craftspeople at Shanore continue to shine.

Key Features

  • 01
    Bespoke graphic design to align with brand’s prestige;
  • 02
    Streamlined customer buying process;
  • 03
    Wholesale order system and manager console for affiliates and stockists;
  • 04
    Admin management system with detailed reports;
  • 05
    Complete online marketing strategy devised;
  • 06
    Content generation strategy with frequent blogging;
  • 07
    Facebook and Google Ads campaigns.
Goals

Goals

To let Shanore shine through increased sales and brand awareness.

  • Design an elegant website to showcase Shanore’s excellence in design and craft;
  • Drive sales through a rewarding UX and raised brand awareness;
  • Streamline the admin process for the client with a bespoke new eCommerce engine;
  • Devise a comprehensive online marketing strategy.
Process

Process

Impeccable and elegant design combined with a glittering customer experience.

  • Design and UX workshops;
  • Custom CMS implemented;
  • Developed powerful backend management system;
  • Custom digital marketing strategy, including social media and email marketing campaigns;
  • Social media channels established, designed and deployed.
Results

Results

An alluring digital shopfront as well as a powerful eCommerce experience for customers and the client.

  • Successful rebranding of one of Ireland’s most respected traditional jewellery businesses;
  • Large increase in international sales.