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Secto

The Brief

Secto is an Irish telecoms and engineering company with a network of global partnerships. The company needed to improve its own communication channels, and Matrix helped by designing and developing a new best-in-class website.

The project was a design-led close collaboration from our first UX workshop. We assessed Secto’s immediate and long-term goals of rebranding, presenting their complex services, refining their content strategy and communicating effectively with prospective clients.

Through an iterative process we offered a series of design concepts, and Secto chose a dynamic approach with bold illustrations and fonts, subtle microinteractions and a high-contrast visual branding palette.

We enhanced the user journey by turning the site into a learning hub. Our content team rewrote all content — explaining the Secto brand and the telecoms industry as a whole through a prominent blog section, and a breakdown of services. The project was a tailored iteration of our Digital Spark programme, that incorporated SEO training, and we also created a slide deck using the new site’s visual language, for the team to use in sales presentations.

The site is also a new opportunity to finally showcase Secto as a team — we have included quality photos of staff interacting with each other and in the field with clients, as well as highlighting Secto’s valued company culture and customer service excellence. Secto is a leader in the telecoms industry, and now their new site is a powerful communications platform.

Website

Key features

  • 01
    Clear concise language and calls to action — capturing Secto’s complex services with engaging messaging;
  • 02
    Site driven by UX and visual impact, with innovative use of brand palette, bespoke graphics, overlays and commissioned photography;
  • 03
    Updated content strategy — new engaging content throughout the site;
  • 04
    Consolidation of all aspects of Secto — from services to career opportunities and industry insights.
  • 05
    Empowerment through upskilling — Matrix led the Secto team through CMS and SEO training.
Goals

Goals

To transform the Secto site into a powerful promotional tool.

  • Boost reach and prospective client interest with an inviting interface and seamless user experience;
  • Summarise Secto’s services through clear, concise language and intuitive content design;
  • Create an engaging narrative for Secto, to build trust in services.
Process

Process

A new site driven by UX design, from workshops to development and launch.

  • Discovery workshops to develop target user personas, client goals and sitemap;
  • Custom graphic design phase, from wireframes to final templates;
  • New updated content, with separate discovery, research, writing and editing phases;
  • Development phase with ongoing feedback on test site;
  • Staff training in SEO and CMS editing, before extensive QA phase and live launch.
Results

Results

A best-in-class site with a new content strategy and UX designed to convert.

  • Enhanced online presence, balancing advice, services info and lead-generating content;
  • Increase in traffic and leads since launch;
  • Holistic project with future-proofing potential — from new online platform to Secto staff training.