The Brief Connolly’s Red Mills is a world leader in animal feed. Indeed, over half of the Grade 1 champions at Cheltenham last year were propelled past the post with the Kilkenny company’s winning formulas. Since 1908, the Connolly family in Kilkenny have been perfecting their nutritional products, and they understandably make headlines by feeding the best racehorses in the world, with 97 Grade 1 winners last year across 12 countries. However, Red Mills also provides premium agri-feed and pet food, and they called on us to further unleash their potential with a separate Red Mills Pet website. Connolly’s goal was to migrate their pet food services from redmills.ie to a totally new website, to be launched in 13 countries. We built an entirely new eCommerce site that showcases their products with vibrant photos a detailed breakdown of their nutritional values, and a streamlined user flow from browsing to checkout. Red Mills Pet is confident that pet lovers will be repeat customers, so we developed a subscription model for regular deliveries and automated payments, while we also fully integrated Feefo review software for full customer feedback. We added functionality to find stockists, and guaranteed user engagement by including a blog with advice articles from Connolly’s experts. As a final doggy treat for users, we added a full Instagram connection for Red Mills to promote their products and for customers to share photos of their well-fed furry friends. Delivered services: ● Website Development ● eCommerce integration ● UX Design ● SEO See the project Key Features 01Totally new eCommerce website for the Red Mills brand; 02Bespoke design and development; 03Automated subscription model for repeat deliveries and payment; 04Feefo review software integration; 05Instagram integration; 06Pet advice blog. Goals Create a trusted new one-stop solution for pet nutrition. Migrate pet food services from redmills.ie while maintaining brand prestige; Deliver a trusted and reliable site for pet owners and encourage brand loyalty; Create a trusted hub for advice, feedback and community engagement. Process Rebranding consultation with Red Mills; Discovery workshop to understand the needs of pet owners; User Interface (UI) design; Bespoke eCommerce engine design; Integration of Instagram feed and Feefo reviews to enhance user engagement; Replication of site for deployment in 16 countries Results A new, essential hub for pet owners, with the prestige of the Red Mills brand. Quality products on a new site dedicated to pets; Huge potential for brand expansion; View more Work UX Design Development Content Writing AIB is investing in young people’s futures through the Future Sparks programme UX Design Development Content Writing UX Design Development Content Writing For nearly 90 years, Lisney has been the biggest name in Irish property, but their latest building project has... UX Design Development Content Writing BRANDING UX UI DEVELOPMENT An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised... BRANDING UX UI DEVELOPMENT Design Development Support The Society of St. Vincent de Paul (SVP Ireland) is Ireland’s largest voluntary charitable organisation, founded... Design Development Support Design Development Offbeat Donuts is on a mission to sprinkle a little bit of decadence over the Irish bakery experience. Design Development Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support UX Design Development Content Writing Data Space for Skills (DS4Skills) is a new initiative aiming to create a shared open source network for sharing... UX Design Development Content Writing Design Development Support Altu was formed in 1997 in Dublin with a progressive ethos Design Development Support Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support