h

Glennon

The Brief

Glennon is one of Ireland’s most respected insurance companies, with a 70-year history of providing expert solutions for individuals, families and businesses. In recent years they felt the need to invest in their own future-proofing project, and the best policy was trusting Matrix to deliver a new website.

The-brief

From our very first meeting and user experience workshops we knew their main goal for the project — to transfer their famous personal touch and engaging in-person manner to their online presence, and drive engagement and leads.

Before we started, they told us their site was a confusing, bulky experience with dated, static visuals and no engaging qualities. They wanted to be covered with a streamlined, user-focused platform designed around customer needs.

The Glennon team opted for a transformative project — a custom design and development, complemented by a fully optimised content strategy and rebranding throughout the site. The mobile-first site is now a vibrant portal into Glennon, with intuitive navigation for B2B and B2C leads, clearly laid out departments and policies, and impactful and reassuring calls to action.

The-Brief
The-Brief

Glennon pride themselves on balancing expertise with a friendly manner, and our copywriters finally helped them achieve this with their online voice — enticing more people to call for an expert insurance solution.

Website

Key Features

  • 01
    Vibrant custom design and rebranding, with new company logo, bespoke icons and images
  • 02
    New engaging content throughout site, balancing clear policy information with Glennon’s story in context
  • 03
    Streamlined user journey — condensed presentation of information
  • 04
    Powerful WordPress content management system (CMS), with staff trained in updating the site
  • 05
    Fully mobile responsive and optimised for all online platforms
Goals

Goals

To turn an outdated, confusing site into an engaging online platform that inspires confidence in staff and potential clients.

  • To create an online experience that provides the convenience levels required by tech-savvy insurance customers in 2022
  • To develop a unified message and consistent visual tone online
  • To streamline a huge amount of information and offer a rewarding user journey
  • To attract more leads through well-placed calls to action and reassuring content
Process

Process

From engaging content to visual rebranding, a transformation through UX design-led thinking.

  • UX discovery workshops to map out project and branding goals
  • Benchmarking and research process to identify best practice worldwide in the insurance sector
  • Sitemap and design templates created and finalised with client
  • Developing new content strategy for whole site, with approval and sign-off at numerous stages
  • Development of fully bespoke CMS, with training to key Glennon stakeholders before live launch
Results

Results

A modern online platform that a prestigious insurance company can be proud of.

  • A website that Glennon can be proud of, which crystallises the reputation of a long established company within an ultra modern appearance
  • More effective portal for generating leads through engaging messaging
  • Full visual rebrand that’s designed to last
  • Glennon team empowered through training in CMS maintenance and updating