h

Gleneagle INEC Arena

The Brief

As Ireland’s biggest indoor entertainment venue outside Dublin, the INEC in Killarney needed a dynamic hub to showcase and promote its world-class events, and we delivered a website that was just the ticket. The INEC site is now an essential, enlightening window into events in Kerry, and it’s also a great information portal for tourists planning to visit the Kingdom.

The INEC is one of Ireland’s major venues as well as part of the respected Gleneagles hospitality group, and the marketing team had several objectives, including promoting its hotels as part of ticket offers. But the primary goal was to craft a smooth user experience, making it simple to find events and book tickets quickly.

The INEC gave us an ambitious brief, and through close collaboration with their marketing team in discovery workshops, we formulated a strategy to transform the brand through a rewarding User Experience (UX) on the site. We developed detailed psychological personas for users at different points of the booking process — and this helped us to realign the INEC’s own strengths with the needs of customers.

The mobile-first design is fine-tuned to drive ticket sales from the first second the site loads. The event search engine remains prominent, and has user-friendly filters to guide customers of all abilities to their dream event. Three main booking engines/partners are integrated into the site, ensuring a seamless experience from search to front-row seat.

Key Features

  • 01
    Custom graphic design with a mobile-first, uncluttered presentation;
  • 02
    Event search engine is always prominent;
  • 03
    Integration with three major booking engines;
  • 04
    Festival microsites integrated.
Goals

Goals

An intuitive eCommerce site that balances powerful functionality with a personal touch.

  • Create a seamless ticketing system for one of Ireland’s biggest entertainment venues;
  • Showcase other aspects of Gleneagles Group (hotels, restaurants, etc);
  • Provide tourist information for visitors to Kerry.
Process

Process

Premium User Experience from virtual ticket booth to front-row seat.

  • Detailed User Experience (UX) planning process and workshops with INEC marketing team;
  • Promote ‘Eat + Sleep’ package offers for events — adding non-intrusive offers on booking page;
  • Useful side filter for simple and logical categorisation of events;
  • ‘Explore’ section for tourists to discover Kerry — encouraging longer stays.
Results

Results

Come for the tickets — stay for the local advice, quality dining and accommodation offers.

  • A new portal to rival any global ticketing website;
  • An informative entertainment and discovery point for Killarney — events, accommodation, dining and tourist information in one place;