The Brief Financial Risk Solutions (FRS) provides cutting-edge software for life assurance, pensions, and managing wealth, assets and investments, so there’s a lot at stake. Through its InvestPro suite, it provides software solutions for scores of the world’s leading Blue Chip companies and BPO clients, managing 150,000 funds at any one time. The company needed a reliable and trustworthy partner to deliver a new website, and they made a solid investment in Matrix Internet. With the company managing such a vast amount of information, FRS needed a new online platform that conveyed their information with logic and clarity. Through a detailed user experience (UX) discovery workshop phase we honed in on target goals and client personas, and created a roadmap to improving navigation, removing congestion, and showcasing the powerful software functionality at their fingertips. The FRS target market is exclusive and therefore extremely niche — they can sell their products and services to fewer than 500 companies worldwide, so the site needed to be hyper-focused to these organisations. We achieved this brief by crafting a frictionless user experience, highlighting relevant software solutions for different target sectors, and highlighting the company’s track record in the industry. We also created a new email subscription-based Knowledge Hub, so FRS can share white papers, news, events and product information with clients. Knowledge is power, and we loved exchanging ideas and concepts with such a respected organisation. Delivered services: ● UX Design ● Website Development Visit the Website Website Key Features 01Modern design update, with stylised images and subtle animation; 02New streamlined interface, with custom icons and intuitive navigation to relevant service sections; 03Prominent showcase of FRS’s previous success in the industry; 04Knowledge Hub, to engage with inclusive messaging and learning opportunities; 05Fully mobile responsive and optimised for all platforms. Goals Create a new platform that aligns with the company’s exclusive reputation. Enhance the online presence of FRS and its messaging to an exclusive and very focused target audience; Create a more rewarding and intuitive navigation for users; Establish FRS as a valuable source of industry knowledge, as well as showcase its products and services. Process UX-driven design thinking methodology, from discovery phase to live deployment. Comprehensive discovery workshops to highlight specific user groups, and develop a new UX-driven direction; Custom graphic design and image layout, with reimagined sections for users in different industries; Development phase, with client feedback and extensive testing; Launch of the new customised site. Results A transformation through modern design and reimagined content innovation. A new streamlined online hub for FRS, with simplified functionality, and enhanced messaging; Increased engagement with clients through signing up to the new Knowledge Hub; Increase in traffic and conversions since live launch. View more Work UX Design Development Content Writing AIB is investing in young people’s futures through the Future Sparks programme UX Design Development Content Writing UX Design Development Content Writing For nearly 90 years, Lisney has been the biggest name in Irish property, but their latest building project has... UX Design Development Content Writing BRANDING UX UI DEVELOPMENT An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised... BRANDING UX UI DEVELOPMENT Design Development Support The Society of St. Vincent de Paul (SVP Ireland) is Ireland’s largest voluntary charitable organisation, founded... Design Development Support Design Development Offbeat Donuts is on a mission to sprinkle a little bit of decadence over the Irish bakery experience. Design Development Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support UX Design Development Content Writing Data Space for Skills (DS4Skills) is a new initiative aiming to create a shared open source network for sharing... UX Design Development Content Writing Design Development Support Altu was formed in 1997 in Dublin with a progressive ethos Design Development Support Design Development Support Jigsaw is Ireland’s most prominent support network for young people's mental health Design Development Support