The Brief

The English Language School at Dublin City University is a world-renowned centre of excellence. We helped them translate their teaching goals into an optimised website that has increased enrolment by 600% and strengthened the school’s reputation internationally.

Our UX experts focused on developing a site that was clear, logical and simple to navigate for a student body boasting more than 80 nationalities. We developed concise landing pages for users in 17 different languages, while streamlining the application and payment process for the diverse range of courses on offer.

Before applying, prospective students can now determine their language prowess through our newly developed Test Your English exam, and users can find all the relevant information on courses immediately through strategic calls to action on the landing page. We further encouraged new sign-ups by prominently displaying student testimonials.

Through consultation with key decision-makers on the school’s board, Matrix has conceived and delivered a sophisticated full-service website that’s an inviting portal into a possible future at DCU, and a vastly improved enrolment platform for our client.

Key Features

  • 01
    Fully responsive website;
  • 02
    New robust Wordpress Content Management System (CMS);
  • 03
    Landing pages in 17 languages;
  • 04
    Test Your English exam for prospective students;
  • 05
    Streamlined online application and payment portal.


Develop a powerful enrolment platform with complementary brochure website elements.

  • Improve the previous website’s User Experience and restructure all relevant elements;
  • Develop a portal for applying and paying online;
  • Have a strong brochure website element to highlight the benefits of student life.


Conserve the existing content and information while transforming its presentation.

  • User Experience (UX) workshops and persona development;
  • Revised graphic design and User Interface (UI);
  • Migration of existing site content, with enhanced presentation.


A vastly more efficient and effective enrolment platform for DCU’s English Language School.

  • Huge increase in course enrolment — 600%;
  • Increased pages visited per user session;
  • More efficient user journey — less time to find relevant information;
  • More integrated and seamless experience for users of public site and private student area.