The Brief Capital Credit Union is a south Dublin-based financial cooperative with the local community as its hub. With several offices and over 55,000 members, CCU is one of Ireland’s most progressive and inclusive credit unions, serving Dundrum, Ballinteer, Knocklyon, Drimnagh, Sandyford, Leopardstown, Sandymount, St. Kevin’s, Francis Street and Sundrive. They needed a new, dynamic website that spoke to their growing member community and attracted new members. From our first user experience workshop, Matrix knew CCU lived up to the claim that it’s “more than just a bank”. They needed a new site that enhanced their community values and charity commitments while competing with offerings from big banks and online institutions. Delivered services: ● Website Development ● UX Design ● SEO Our team created a bold design and rewarding user experience that is accessible to members of all ages and online abilities. We helped Capital incorporate its history and community projects alongside its suite of financial packages and clear branding. We incorporated a strong visual branding palette throughout the site with seamless navigation, engaging animation and infographics. The user-friendly Loan Calculator is a call to action to keep members fully informed of their proposed commitments, and the web chat function is a reassuring message that CCU is listening to its members. The new site also highlights CCU’s commitment to offering sustainable options for members, with a separate ‘Green Zone’ highlighting packages such as the Green Loan and ProEnergy home loan — offering members a progressive path to home improvement, while future-proofing Capital Credit Union through a rebrand and modernised values. Website See the project Key features 01User-centric design with simplified, unified messaging and accessibility for users of all ages and digital abilities; 02Updated content strategy that highlights CCU’s community-driven projects; 03Streamlined user journey and navigation to suitable financial packages, with prominent Loan Calculator; 04Fully responsive site; 05Flexible WordPress content management system (CMS) that can be updated by CCU staff. Goals To create a new user-focused online platform that balances community messaging with attracting new members through a rewarding user experience. To provide a welcoming and informative portal for Capital Credit Union — modern, slick and aesthetically pleasing; To create a simplified user journey that directs members and prospective members to the right financial package; To create a new site that is accessible to users of all online abilities. Process A project led by seamless UX and design thinking, from workshop to development and launch. UX discovery workshops to finalise project goals and user journeys; Sitemap and design templates created and signed off by the client; Custom WordPress CMS platform created, with multiple sign-off stages; Extensive QA process and client training before full live launch. Results A modern digital transformation for a valued community-led financial institution. Improved engagement with members and potential customers; Increase in unique users, website sessions and leads since launch; CCU staff empowerment through Matrix training to update new WordPress CMS. View more Work UX Design Development Content Writing AIB is investing in young people’s futures through the Future Sparks programme UX Design Development Content Writing UX Design Development Content Writing For nearly 90 years, Lisney has been the biggest name in Irish property, but their latest building project has... UX Design Development Content Writing BRANDING UX UI DEVELOPMENT An online tool that empowers Irish businesses to monitor and control their carbon footprint through a customised... BRANDING UX UI DEVELOPMENT Design Development Support The Society of St. Vincent de Paul (SVP Ireland) is Ireland’s largest voluntary charitable organisation, founded... Design Development Support Design Development Offbeat Donuts is on a mission to sprinkle a little bit of decadence over the Irish bakery experience. Design Development Design Development Support The online store for one of Ireland's most prestgious brands Design Development Support Software Mobile Apps Support The next generation of mobility, via 800 vehicles moved by Matrix software Software Mobile Apps Support UX Design Development Content Writing Data Space for Skills (DS4Skills) is a new initiative aiming to create a shared open source network for sharing... UX Design Development Content Writing UX Design Development Content Writing Data Space for Skills (DS4Skills) is a new initiative aiming to create a shared open source network for sharing... UX Design Development Content Writing Design Development Support Altu was formed in 1997 in Dublin with a progressive ethos Design Development Support