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Arena

The Brief

Arena Kitchens are the leading high-end kitchen specialists in Ireland, and the exclusive agents for German brands at the pinnacle of interior design. Their new website needed to reflect this impeccable aesthetic, and Matrix delivered with a site that’s as sleek and contemporary as a Häcker worktop.

The exclusive showroom allure of the minimalist brochure website was only one aspect of our comprehensive strategy with Arena, however. Before they called on Matrix, their old website was ranked 50th in a Google search for “German Kitchens Dublin”. Through industry research and consultation with Arena, we developed a Search Engine Optimisation (SEO) strategy and an online marketing campaign that guided them to the number one position within a few weeks.

But how to turn this extra traffic into meaningful conversions and visits to their expansive showroom studios in Dublin’s south docklands? After an extensive phase of User Interface (UI) testing, we crafted a website that feels like an aspirational ‘window’ into a luxury home, with a clear and logical interface that simplifies navigation between Arena’s kitchen, living and appliance ranges. The site now showcases Arena’s products and contract services with a suitably exquisite flair, and is easily updated when they want to showcase new ranges.

Key Features

  • 01
    Graphic redesign to align with Arena’s strong design aesthetic;
  • 02
    Fully responsive design;
  • 03
    Dramatic SEO transformation;
  • 04
    Site built in WordPress, and training and advice given to Arena staff on how to easily update.
Goals

Goals

Erase an outdated website and relaunch with a site that fully reflects Arena’s exclusive reputation.

  • Raise the digital presence of Arena Kitchens;
  • Match the design aesthetic of their exclusive brands;
  • Showcase Arena’s many products and contract services, and drive conversions.
Process

Process

Extensive consultation driving a confident redesign and SEO transformation.

  • Devising SEO strategy and keyword priority — higher Google page ranking was one of the client’s main goals;
  • Extensive internal/external phase of UI testing;
  • Optimised content strategy to complement the design aesthetic — brand profiles/histories, etc.
Results

Results

Beautifully designed website with powerful functionality at its core.

  • Vastly improved Google search ranking — #50 to #1 in a few weeks. Arena Kitchens are now in the top three Google results even when searching for individual brands such as SieMatic, Miele and Häcker;
  • New design confidently positions Arena as the market leaders in Ireland;
  • 450% increase in leads to the website from organic Google searches;
  • 65% increase in time spent on the website per user — a very important indicator of user engagement for Arena;
  • Discernible increase in quality of leads for premium products;
  • 300% increase in Google Maps views;
  • 30% decrease in bounce rate for mobile visitors.