COPYWRITING & CONTENT STRATEGY

Content people actually want to read

We cut through the noise with sharp copy, smart content strategy and a clear game plan. From workshops and audits to ongoing copywriting, we turn loose ideas into a content system that works.

Words that cut through noise and spark real action

At Matrix, we treat every piece of content as part of a bigger story. Our mix of workshops, audits, copywriting and coordination turns scattered ideas into a clear content roadmap, so your brand’s message feels consistent and easy to act on.

Joined-up, consistent brand messages

We design content playbooks that give you one recognisable voice across every channel, building trust, clarity and long-term engagement with your audience.

High-quality SEO-driven content

Our web copy balances humans and search engines. We weave in keywords and structure pages to lift visibility, attract visitors and keep them reading.

Web content that actually sounds like your brand

From landing pages to service pages, we write copy shaped by workshops and audits, so every word feels on-brand and nudges people towards a decision.

Content that clicked with clients

Offbeat Donuts

A mouthwatering new website

Copywriting & Content Strategy
Digital Audit
Ecommerce
Technical Support
UX/UI Design
Website Development

Good Food Ireland

Delivering with UX excellence on the menu

App Development
Brand Design
Copywriting & Content Strategy
UX/UI Design

W-Sport

Powering the global rise of women’s sport

Copywriting & Content Strategy
GDPR Compliance
UX/UI Design
Website Development

See all case studies

The Matrix content process

Workshops, audits and copywriting all linked in one simple, repeatable system for better content.

Content audits with insight

We run content audits that cover structure, tone, UX and SEO, surfacing gaps and quick wins across your materials.

Live content workshops

Workshops get everyone primed and on the same page. We set goals, audiences, messages and metrics, creating a roadmap with top priorities. This means fewer rewrites, faster decisions, and a sharper creative process.

Copywriting for conversion

Copywriting turns insight into action. We craft pages, emails and microcopy with keywords and tidy structure. Clear value, more clicks, more enquiries, more sales.

Coordination for scale

We take your existing content and shape it into a cohesive story. From content hierarchies to optimising the user journey, your messaging flows effortlessly, driving engagement and improving UX.

Style guides and coaching

We create style guides and offer light-touch coaching so tone, terminology and messaging stay consistent day-to-day as teams across your organisation produce new content.

Your brand voice, turned up

Writers, editors and strategists who turn complex ideas into high-performing content

Meet the team

Eimear Delargy

Digital Marketer

Irene Hislop

Content Writer

Conor McCaffrey

Senior Content Strategist

Katarina Jarc

European Projects Communications Coordinator

Aoife O’Driscoll

Digital Marketing Manager

Srdjan Nikolic

Senior SEO Specialist

What they’re saying about us:

Matrix Internet have brought their creative and technical skills to the fore with the development and maintenance of our app and website. They have been a flexible, reliable and dedicated partner since we first got on board and would highly recommend their services to other SaaS platforms.

Rob Kearns

Head of Growth

The Matrix Internet team delivered a website that not only looks amazing but also performs flawlessly. They understood our needs and went above and beyond to ensure it was launched on time and within budget. Feedback from our internal teams and donors has been overwhelmingly positive!

Linda O'Connell

Head of Digital Marketing & Communications

The team in Matrix built our new E-comms platform. From the beginning, they took the time to understand our brand and scope out what we wanted to achieve, at all times revising and refining what would be our final result. Our new website has made a huge difference not only…

Sandra O’Casey

Director

Working closely with Matrix, we were able to bring a platform tailored to support, inform and educate the many different audiences we have at Jigsaw. Continuously looking at the most effective ways to develop strong user journeys, we found Matrix to be extremely responsive during the duration of the project…

Naoise Kavanagh

Digital Programme Manager

“When I took on the marketing role with ReproMed I had to hit the ground running and work with a trusted partner who would treat our business as theirs. I knew I could trust Matrix. They provide a full service from digital marketing and social media expertise right through to…

Brian Cashman

Marketing Director at ReproMed Group

Matrix listened carefully, challenged assumptions, and worked seamlessly with our leadership team to develop a results-driven digital marketing strategy. Their technical expertise in digital frameworks was notable - they didn’t just improve the look and feel of our online presence; they made our value proposition easier to understand and much…

Colm Brady

CEO

Before launching into the Avoca website redesign project, we researched several creative web design & digital marketing companies. From the start, Matrix Internet stood out from the rest. After receiving outstanding recommendations and positive feedback from some of their clients, it became clear that Matrix was the right choice. Through…

Melanie Brown

Online Content Manager

Explore our blog

A curated collection of design-focused articles — for a deeper dive.

Let’s talk

Squeeze more value with recycled content

Why you may not need more content, just better use of recycled content. When content feels thin, the instinct is to create more. New blogs.

How to write a content brief that saves endless rewrites

Most painful content projects start with a vague brief. Someone sends a short email asking for “a quick blog on sustainability” or “updated copy for the services page”.

Stop content chaos with a simple style guide

Open your inbox, your website and your LinkedIn feed. If they look and sound like three different organisations, you have a content problem, not a copywriter problem.

Too many cloud apps, not enough focus

Most organisations in Ireland and across Europe are already using at least one cloud app. For many SMEs, that might mean accounting in the cloud.

What are the real costs of using a cloud app compared to traditional software?

Cloud apps change more than licence costs; they reshape security, maintenance, collaboration and scalability. This piece compares cloud and traditional software so you can choose tools that support sustainable growth.

What is a Cloud App and how can it improve the way your business operates?

What does a brand design include? A complete guide for SMEs in 2026

Brand design is now a strategic tool for SMEs, shaping how organisations communicate, build trust and stand out across digital platforms, partnerships and EU-funded projects.

Logo design trends for 2026: What SMEs should expect from the future of brand identity

Logo design in 2026 is becoming more human, adaptable and system-based. This article explores key trends helping Irish and European SMEs build flexible, trustworthy identities that perform across digital platforms.

What is the secret of a memorable logo? How Matrix’s brand design sets you apart

Combining analytics and user testing: A smarter approach to measuring mobile app performance

Mobile app performance needs more than metrics alone. This article explains how combining analytics with user testing helps organisations understand real behaviour, identify friction and prioritise improvements with the greatest impact.

How we bring an app from first idea to successful launch

What is a progressive Web App, and why is it a game-changer for you?

Shared mobility takes centre stage in Climate Action Week

Ireland’s population is generally in agreement about perhaps only one thing – the cost of living is getting ridiculously, even dangerously, expensive. Housing and car ownership are becoming ever more outrageous, but at least car ownership is optional in cities. Car share services are getting more popular as people realise that pay as you go […]

Is Your Website Mobile-Optimized?

Here’s What You Need to Know in 2024 As mobile usage continues to dominate internet traffic, ensuring your website is fully optimized for mobile devices is no longer optional — it’s a necessity. But mobile optimization goes beyond just making your site responsive. Techniques like improving page speed, enhancing user experience, and, in some cases, […]

How Matrix Internet Turns Complex Business Challenges Into Smart Digital Solutions

In today’s digital landscape, businesses face mounting challenges—from disconnected systems and inefficient workflows to legacy software that just can’t keep up. At Matrix Internet, we don’t just build websites or apps—we engineer intelligent, customised solutions that solve real business problems. Whether you’re struggling with manual processes, scaling issues, or siloed data, here’s how Matrix Internet […]

Why does your business need a Matrix Internet Digital Healthcheck?

Being present online is not an option anymore: it’s an obligation. This can be done through a website, on the most popular social media platforms, a blog with constant updates or even a mobile application. But more than merely setting up a landing page and a Facebook profile, your brand needs to convey your story, […]

Don’t Let Your Website Look Derelict

We’ve all encountered a house at some point where you can’t tell if anyone lives there or not. It isn’t quite derelict, but there aren’t any signs of life either. The same problem can befall internet real estate. A website that looks old and hasn’t moved on with the times, won’t drive sales. The Internet […]

Does your website include a photo of you and your team?

The Power of Including Team Photos Take a moment and think about it. If you read that and felt a twinge of discomfort—like, “Ugh, I really don’t want my face on there, it won’t help sales, what if people make fun of me?”—it’s okay to breathe. If you’re a small business owner or sole proprietor, […]

The Importance Of A Brochure Website

Why Your Business Needs a Brochure Website Even If You Aren’t Selling Online In today’s digital age, having a website for your business is more essential than ever, even if you’re not selling products or services directly online. You may be wondering, “If I’m already marketing on social media, why do I need a website?” […]

How Cloud Storage Expands Your Horizons

Unlocking the Potential of Cloud Storage for Small Businesses Many small business owners assume that cloud storage is only for massive corporations with global teams or digital nomads working from exotic locations. While it’s essential for those groups, cloud storage offers significant benefits to small businesses as well. Whether your business operates online or has […]

Android O Is on the Way!

A Game-Changer for Mobile Marketing and UX Later this year, Android users will be treated to a new and powerful operating system—Android O. Expected to launch in late summer, likely around August or September, this update brings a host of exciting features that will have a big impact on both user experience (UX) and how […]

Is Your Brand Image Working?

Evaluating Your Brand Image: Is It Helping or Hurting Your Business? Are your sales meeting expectations? Is your customer base growing steadily? If so, that’s fantastic—you’re on the right track. But if your sales aren’t where they need to be, something might be off. If you’re confident that your product or service is high quality […]

Could a Custom App Solve Your Problem?

Streamline Your Business with Tailored Software Solutions Are inefficient processes or manual tasks slowing your business down? If off-the-shelf software doesn’t meet your needs, a custom app tailored to your specific challenges could be the solution you’ve been searching for. At Matrix Internet, we specialize in creating custom software and applications for businesses of all […]

Mobile Payment Technology Is Changing the World

The Rise of Mobile Payment Technology Did you know that over 80% of Irish consumers now manage their finances digitally? Mobile payment technology has revolutionized how we handle transactions, offering convenience, security, and accessibility. From empowering rural families in Africa and Asia to reshaping consumer habits in Ireland, this technology is transforming lives and businesses […]

5 Ways Small Businesses Can Grow Their Twitter Following

Large established companies can accumulate a massive amount of followers on Twitter in no time, it’s nowhere near that simple for small businesses, however. It can seem near impossible to attract followers when the world doesn’t know you exist. Twitter is a huge network and it does take a lot of effort to get noticed. […]

Can We Learn Anything from the Latest iPhone Design?

Staying Ahead in a Rapidly Changing Tech Landscape Apple has long been at the forefront of innovation, and its latest iPhone release is no exception. Every new model reflects a blend of cutting-edge technology and a deep understanding of user behaviour. Apple’s design choices often spark discussions not only about the device itself but also […]

Mobile apps or responsive websites?

Mobile Apps vs. Responsive Websites: Which Is Right for Your Business? At Matrix, one of the most frequent requests we hear from clients is, “I need a mobile app.” While it’s great to see such enthusiasm for embracing digital solutions, it’s crucial to pause and ask the key question: Why? Over the years, we’ve moved […]

Should Your Brand Take a Stand?

A Shifting Trend in Brand Marketing For generations, advertisers avoided politics and religion to steer clear of controversy. Today, however, this trend is shifting as brands increasingly feel the pressure to take a stand on social and political issues. Consumers—especially younger ones—are looking for more from the brands they support, demanding transparency, accountability, and shared […]

FAQs

What types of content do you write?

We create website copy, landing pages, blog posts, product descriptions, ads, email campaigns, and more — all tailored to your goals and audience

Can you match our brand voice and tone?

Yes. We work closely with you to understand your style, language, and audience — and reflect that consistently across every piece of content we deliver.

Is the copy SEO-optimised?

Always. Our content is written with search performance in mind — using strategic keywords, structured headings, meta tags and engaging copy that also reads naturally.

Do you write for technical or niche industries?

Yes. We research your sector thoroughly to deliver accurate, confident copy that resonates with your target audience — no matter how specialised the topic.

Can we review and revise the copy before it goes live?

Absolutely. Every project includes revision rounds as standard — so you have full input and confidence in the final result.