What we do

Content migration banner

Content migration

Seamless content migration tailored to your new WordPress site

Redefine your user experience with seamless content migration. Our process integrates precise content transfer with UX enhancements, so your messaging and structure align perfectly with your upgraded platform.

Fine-tune your message and boost user experience

Our content migration services go beyond simple transfers. We’ll transform your messaging, structure and UX to meet the goals of your new platform.

Through detailed analysis, refined taxonomies and next-level SEO, every piece integrates seamlessly — a polished, user-focused experience that maximises the potential of your upgraded website.

Streamlined content that drives action

We edit for clarity. We trim excess content, and make CTA buttons and links feel obvious. We suggest and write clearer headings, and our page layouts guide people to the information they need. This means quicker choices, fewer dead ends, and more leads. Your content will finally match how your customers think and act online.

Built-in SEO that lands with users

We give each page context and meaning, to boost your ranking. That’s smarter internal links, meaningful titles, clean URLs and structured metadata. You’ll see broader coverage, stronger traffic, and visitors who convert because the content matches what they need.

A flexible foundation for future content

Migration is a chance to reset with a smarter content strategy. We introduce Flexiblocks and modular page templates so you can publish faster with fewer bottlenecks. Clear naming, simple checlists, and reusable components keep things streamlined, scalable, and ready for all your future content needs.

counters

Explore our content migration projects

HRB - Banner

HRB

Transforming Ireland’s health research portal

  • Consultancy
  • Content Migration
  • Paid Digital Marketing
  • SEO Services
  • Technical Support
  • UX/UI Design
  • Website Development
See more
Circulator website on mobile

Circulator

A new platform as effective as Circulator’s clients’ campaigns

  • Consultancy
  • Content Migration
  • Data & Analytics
  • Technical Support
  • UX/UI Design
  • Website Development
See more
GoCar website desktop and mobile

GoCar website

One of the best car-sharing systems worldwide

  • Consultancy
  • Content Migration
  • Technical Support
  • UX/UI Design
  • Website Development
See more
See all case studiesArrow

The Matrix content migration process

We apply strategy, innovation, and precision at each stage of migration — protecting your content’s integrity, enhancing usability, and boosting performance.

Planning and preparation:
We audit your current content structure, define objectives, and outline a detailed migration strategy. This includes creating a sitemap, identifying content gaps, and setting clear milestones for a seamless transition.
Content refinement:
Our team collaborates with you to update existing content, create new UX-driven materials, and refine messaging. We provide content control documents to align with project goals.
Content extraction and preparation:
We use export tools and scripts to extract all data, including metadata, images, and SEO details. We preserve dependencies and links to maintain functionality and relevance during migration.
Migration execution and testing:
Content is migrated to a staging environment for testing. We validate structure, metadata and SEO, addressing any inconsistencies before completing a full transfer to the new site.
Go-live and support:
The final migration is executed on the live site, with real-time monitoring to ensure accuracy. Our team provides post-launch support, resolving any issues and ensuring a smooth transition.
Post-migration optimisation:
We enhance your site with refined taxonomies, semantic SEO strategies, and structured data. Continuous performance monitoring ensures your content delivers an optimised, user-focused experience on your upgraded platform.

What they’re saying about us

Matrix Internet have brought their creative and technical skills to the fore with the development and maintenance of our app and website. They have been a flexible, reliable and dedicated partner since we first got on board and would highly recommend their services to other SaaS platforms.
Rob Kearns
Head of Growth
GoCar
The Matrix Internet team delivered a website that not only looks amazing but also performs flawlessly. They understood our needs and went above and beyond to ensure it was launched on time and within budget. Feedback from our internal teams and donors has been overwhelmingly positive!
Linda O'Connell
Head of Digital Marketing & Communications
SVP
The team in Matrix built our new E-comms platform. From the beginning, they took the time to understand our brand and scope out what we wanted to achieve, at all times revising and refining what would be our final result. Our new website has made a huge difference not only…
Sandra O’Casey
Director
OFF BEAT DONUT CO.
Working closely with Matrix, we were able to bring a platform tailored to support, inform and educate the many different audiences we have at Jigsaw. Continuously looking at the most effective ways to develop strong user journeys, we found Matrix to be extremely responsive during the duration of the project…
Naoise Kavanagh
Digital Programme Manager
JIGSAW
“When I took on the marketing role with ReproMed I had to hit the ground running and work with a trusted partner who would treat our business as theirs.  I knew I could trust Matrix. They provide a full service from digital marketing and social media expertise right through to…
Brian Cashman
Marketing Director at ReproMed Group
Repromed
Matrix listened carefully, challenged assumptions, and worked seamlessly with our leadership team to develop a results-driven digital marketing strategy. Their technical expertise in digital frameworks was notable - they didn’t just improve the look and feel of our online presence; they made our value proposition easier to understand and much…
Colm Brady
CEO
Rental Matics
Before launching into the Avoca website redesign project, we researched several creative web design & digital marketing companies. From the start, Matrix Internet stood out from the rest. After receiving outstanding recommendations and positive feedback from some of their clients, it became clear that Matrix was the right choice. Through…
Melanie Brown
Online Content Manager
Avoca

Writers, developers, SEO specialists — your content migration team

We organise, edit and optimise so every page works harder.

Siroumi Daniel

Siroumi Daniel

Full Stack Developer

Srdjan Nikolic

Srdjan Nikolic

Senior SEO Specialist

Daniela Coccorullo

Daniela Coccorullo

Frontend Developer

Marcin Mrugacz

Marcin Mrugacz

Support Developer

Raisa Ostapenko

Raisa Ostapenko

Frontend Developer

Panos Xanthopoulos

Panos Xanthopoulos

Frontend Developer

Maksim Brozgalov

Maksim Brozgalov

Web Developer

Bernard Hanna

Bernard Hanna

Senior Developer

Brian Power

Brian Power

Principal Technical Architect

Charlotte Vial

Charlotte Vial

Senior Developer

Tomas Herink

Tomas Herink

Head of Development

Explore our blog

A curated collection of design-focused articles — for a deeper dive.

Website development without the rework: how to get it right first time

Website development without the rework: how to get it right first time

Website development often costs twice: once for the build, then again through rework. This article explains why that happens and how to structure projects to stay focused, controlled and effective from the start.

The hidden price of your website: decisions today that lock in costs for years

The hidden price of your website: decisions today that lock in costs for years

The website development checklist that stops projects going off the rails

The website development checklist that stops projects going off the rails

Most website projects do not fail suddenly — they drift. This practical checklist shows what to clarify before design starts, helping you avoid rework, stay structured and launch without unnecessary stress.

Emerging Web Framework Trends

Emerging Web Framework Trends

What’s Coming in 2024 and Beyond In the fast-moving world of web development, frameworks are no longer just tools — they’re ecosystems. They shape how developers build, how businesses scale, and how users experience the web. And in 2023–24, a wave of new trends is reshaping the landscape once again. From the rise of “disappearing […]

Things You Need to Know About Matrix Internet as Web Development Partner

Things You Need to Know About Matrix Internet as Web Development Partner

Your Web Development Partner In the fast-evolving world of digital business, your online presence must be more than just beautiful—it needs to be functional, scalable, and built for performance. That’s where Matrix Internet, a leading web development agency based in Dublin, shines. With a proven track record in delivering high-quality websites, apps, and custom software, […]

Banner

Confused about Ireland’s new cookie policy? Here’s all you need to know

In April 2020, the Irish Data Protection Commission launched a report following a cookie “sweep” on several websites across a range of sectors in the Irish economy. This document reveals that most data controllers in the country use pre-checked boxes to acquire permission for using cookies on their websites, including marketing, advertising and analytics cookies. […]

SHD

Four steps to build the best Strategic Housing Development (SHD) planning application website

If you’re applying to An Bord Pleanála for Strategic Housing Development (SHD) planning permission, you’ll need a planning application website that clearly lays out your proposal and all of your official documents to the public. Many web development agencies claim to offer deals that include creating a website that meets all of An Bord Pleanála’s […]

Banner

7 Exciting Predictions for The Future of Web Development

When we think we’ve seen it all in terms of technology, yet another new shiny item is unveiled to us and the same holds true for the future of web development. It feels like only yesterday we were being told to ensure our websites were optimised for mobile over desktop use, develop better quality extensions […]

Top 5 Fresh Web Design Trends in 2020

Top 5 Fresh Web Design Trends in 2020

Trends might come and go but in order to stay relevant, it’s imperative that you follow web design trends to satisfy your customers. With today’s instant gratification rush and fluster, customers are more in tune with brand messaging and the online experience they desire. If your website fails to meet their needs, in just two […]

Essential Elements Your Website Needs

Do you feel like your website is a bit stale? If it’s been a while since you last gave it a makeover or you’ve noticed a dip in performance, it might be time to refresh things. The world of web design moves fast, and keeping up is key to keeping your visitors happy and engaged. […]

International Marketing Success

The Hidden Rules of International Marketing Success

Why Some Export Marketing Campaigns Succeed — and Others Fall Flat Taking your business global isn’t just about logistics and customs—it’s about getting your message right in markets that don’t know you yet. Export marketing campaigns can make or break international growth. Some brands thrive by understanding local needs and cultural nuance, while others fall […]

When is time to update images on Website?

When is time to update images on Website?

Your website isn’t static – or at least, it shouldn’t be. One of the biggest mistakes companies make is thinking that once they have their website designed, they do not have to update their images.  Most people understand they need a website redesign every few years. Despite this,  we forget that we need to constantly […]

‘Tis the Season to Analyse Your Web Stats

‘Tis the Season to Analyse Your Web Stats

If you are selling online, this should be a very busy time for you. And that means it is an excellent time to review your metrics and see exactly what people are doing on your website. If your business is not using Google Analytics to understand visitor behaviour on your site, you are missing out […]

Should You Be a One-Page Wonder?

Should You Be a One-Page Wonder?

When you are planning a brochure website, one of the first things to consider is whether it should be a one-page website or a multi-page site. Neither is better than the other; it comes down to your company’s specific audience and needs. One-page sites are becoming more popular, but when are they effective and when […]

What Is CMS?

What Is CMS?

What Is a CMS? A Content Management System (CMS) is a tool designed to simplify updates to your blog and website. While some might think using a CMS requires advanced technical skills, the reality is quite the opposite. A good CMS is user-friendly, making it easier to manage your website and blog without needing to […]

Creating Perfect New Website

Creating Perfect New Website

What is the proper prep work? Your website is not just a digital version of a phone directory ad.  It’s a powerful tool in your business’s strategic marketing and delivery of your products and services.  So what should you do to prepare before you create a new website? Understand your business! Who are you?  Why […]

UX Matters

UX Matters

How Happy Are Your Visitors? User experience (UX) is crucial for the success of your website. However, it’s important to recognize that UX is subjective; not every user has the same expectations or level of knowledge. So, how can we determine if visitors are having a positive experience on our site, or if they are […]

Is It Time for a New Website?

Is It Time for a New Website?

5 Clear Signs You’ve Outgrown Your Current One Launching a new website can feel like tackling a household chore you’ve been putting off—daunting, easy to delay, and strangely satisfying once it’s finally done. But unlike a cluttered garage, your outdated website could be quietly costing you leads, traffic, and credibility. Websites don’t come with expiration […]

Worried About Your Website’s Security?

Worried About Your Website’s Security?

Here’s What You Need to Know If you’re feeling uneasy about the security of your website, you’re not alone. And you’re right to be concerned. A recent national survey by Big Red Cloud found that 40% of SMEs in Ireland have experienced cyber-attacks, resulting in data theft and serious losses, as reported by Irish Tech […]

HTTPS Ranking Signal Explained

HTTPS Ranking Signal Explained

Recently, Google introduced a new ranking signal: HTTPS. This update is designed to encourage webmasters to migrate their websites from HTTP to HTTPS by giving sites with HTTPS a slight boost in search engine rankings. But is this move truly beneficial for your website? And does it matter if your site doesn’t handle sensitive data, […]

ARA MODULAR PHONE IS BACK

ARA MODULAR PHONE IS BACK

Ara modular phone concept is a design by Google which allows you to build your phone with the specs you want. The modular magnetic backboard enables you to add different gadgets such as camera lenses, speakers, storage space and much more. The concept phone came about from the increasing electronic waste, which stems from disposing […]

In The Name Of The Fada: Irish Web Domains Coming

In The Name Of The Fada: Irish Web Domains Coming

It’s a great month for celebrating Irishness after a festive St. Patrick’s Day and the imminent centenary of the 1916 Easter Rising is almost upon us. The IE Domain Registry (IEDR) has gotten in on the act by announcing that Irish Websites will soon be able to put fadas into their URLs. The IEDR manage […]

A Day in the Life of a Web Developer

A Day in the Life of a Web Developer

Behind the Scenes Ever wondered what it’s like to be the person behind the websites you use every day? What goes into building and maintaining those sleek designs, seamless experiences, and functional interfaces? Let’s take a closer look at a typical day in the life of a web developer. The Reality Behind the Scenes Since […]

Inside The Mind Of A Web Developer

Inside The Mind Of A Web Developer

What Drives Them to Build the Digital World? Web developers are a unique breed. Their unwavering focus, attention to detail, and relentless drive to perfect their craft make them stand out. If you’ve ever worked with a web developer, you’ll know they aren’t satisfied until every line of code is flawless and every pixel is […]

Inside The Mind Of A Web Developer

Inside The Mind Of A Web Developer

Part 2: The First Day If you haven’t read the first part please click here. Last month, Matrix Internet published the first part of our interview with web developer Iñaki Castellet, where he shared how he got into web development. In this second instalment, we dive into Iñaki’s first days at Matrix and explore how […]

INSIDE THE MIND OF A WEB DEVELOPER PT3: Day-To-Day

INSIDE THE MIND OF A WEB DEVELOPER PT3: Day-To-Day

Matrix Internet has been running a series of interviews with our web developer IÑAKI CASTELLET HERNÁNDEZ. This is the third and final part of our interview. Part One: The Beginning Part Two: The First Day At Matrix In previous instalments, we covered how Iñaki got into web development and how he started at Matrix Internet. […]

Why should you design in mobiles first way?

Why should you design in mobiles first way?

Greetings, trailblazers of the tech realm! Imagine a world where innovation fits in your palm and connectivity is your constant companion. Well, guess what? You’re living it! The mobile revolution has swept through Ireland like wildfire, and the numbers are here to tell an exhilarating tale. Brace yourself for this mind-blowing revelation: Tablet ownership has […]

Improve Website Engagement | Pro Tips

Improve Website Engagement | Pro Tips

Do You Want More Website Interaction? In today’s competitive digital landscape, promoting or selling products and services online requires a strategic approach to stand out. Your competitors are just a click away, so finding innovative ways to engage users on your website is crucial. Here are some ideas to help you boost interaction and keep […]

Mobile apps or responsive websites?

Mobile apps or responsive websites?

Mobile Apps vs. Responsive Websites: Which Is Right for Your Business? At Matrix, one of the most frequent requests we hear from clients is, “I need a mobile app.” While it’s great to see such enthusiasm for embracing digital solutions, it’s crucial to pause and ask the key question: Why? Over the years, we’ve moved […]

Why Mobile Optimisation is Important to Website owners?

Why Mobile Optimisation is Important to Website owners?

What is Mobile Optimization? Mobile optimization is the process of adapting your website to provide an optimal viewing experience on any mobile device, such as smartphones and tablets. This transformation ensures that users don’t need to zoom in, and they can easily access information without frustration. By making your site mobile-friendly, you enable smooth navigation […]