When we’re in the write frame of mind we share our digital insights, industry analysis and the odd hot take. Just putting it out there...
Our guest contributor this week is Mark Power, a lecturer in Innovation at Maynooth University. Here, Mark talks to us about how understanding the journey process... Read More
By Matrix Internet
Every company needs a well-defined marketing plan. Your goals should serve as a compass when it comes to defining a path for your digital strategy.... Read More
By Irene Hislop
Millennials and Gen Z—today’s most coveted demographics—have grown up with the internet as an integral part of their lives. While their preferences may differ from... Read More
Parents across Ireland are now frantically trying to enrol their children in summer programmes. And adults are looking for interesting and enriching summer school programs... Read More
Everyone loves a bargain. So when we say you need to drive bargain hunters to your website, we don’t mean you should be marketing to... Read More
Backup Basics: Protecting Your Data Before Disaster Strikes You know you should back up your computer regularly—just like eating five servings of fruits and vegetables... Read More
A Game-Changer for Mobile Marketing and UX Later this year, Android users will be treated to a new and powerful operating system—Android O. Expected to... Read More
Digital Marketing for Rural Ireland: Is Your Strategy Keeping Pace? Two recent announcements about expanding broadband in rural Ireland have reshaped the digital landscape, proving... Read More
Tips for a Stellar Paddy’s Day Campaign It’s March—have you launched your St. Patrick’s Day advertising campaign yet? If not, don’t worry! There’s still time... Read More
Things you can do to increase conversions eCommerce is a big business. In the U.S., eCommerce sales are expected to reach $500 billion by the... Read More
By Iñaki Castellet Hernández