When many people think of an ecommerce website they think of Magento and complicated shopping cart software. However what they don’t realise is that it is indeed possible to build an operational and efficient online store by using WordPress. The platform has come a long long way from the service it was initially developed for […]
Those who set up their Facebook account over five years ago will remember the heady days when the majority of the demographic was aged between 16-30. Facebook used to be cool, it used to be young & hip community strictly for a youthful generation. A place where young people could: interact with their friends, classmates […]
Last month (April 22nd) saw applications close for the Irish Domain Registry (IEDR) Optimise 2016 fund. The €750,000 fund , which is in its sixth-year was designed to help budding start-up Irish companies to prosper by enhancing their online presence by providing access to top professional digital agencies. Due to our efforts in last year’s […]
It’s common practice for online sellers to assume that simply adding their product listings onto their ecommerce website will suffice in terms of attracting instantaneous traffic. This couldn’t be further from the truth.The reality is that, the optimisation of an e-commerce website is a lot more difficult than an average website. This is where many […]
Landing pages are the first point to which visitors are directed after clicking on banner ads, PPC ads or promotional emails. Their raison d’etre is to direct these visitors to take a specific action such as making a purchase or subscribing to your mailing list.
E-commerce marketing is defined as the process of driving sales by raising awareness about an online store’s brand and product offerings. It requires the application of traditional marketing principles to a multichannel, data-driven environment.
With over 2 billion active users worldwide it’s pretty safe to say that the social media revolution is in full swing. Each day people of all ages around the world sign into their various accounts to network, connect and share content with their friends and colleagues. Of course this hasn’t gone unnoticed by companies & […]
Shanore is a Celtic jewellery manufacturer, with an established brand in North America and a reputation for design and quality. However, their website was not conveying the quality of their product or generating as much in online sales as the product deserved. Wishing to capitalise on its premium product offering & loyal audience, Shanore sought to […]
The world of ecommerce is extremely competitive cycle and competitors are never far away. Online shoppers generally lose patience easily and if they don’t like your site they will move swiftly on to another one with similar products. This is why it is important to have your ecommerce website completely up to speed in terms […]
So you’re a small business looking to start an Google Adwords pay per click campaign, your budget is tight so you have to be stringent. Or so you think, here’s the thing, you can actually get the maximum benefit from Google adwords on a tight budget by keeping it smart and simple. Below are 5 […]
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