Your business needs a fully responsive website — here’s why

With the relentless rise in mobile phone and tablet use, a modern website needs to adapt to a near-infinite number of screen types. A fully responsive website will rescale itself to preserve the user experience and look and feel across all devices — with no irritating zooming, scrolling or resizing. These days web users crave consistency and an elegant User Experience (UX), and they’ll eject if your site isn’t fully responsive. 

So a website must ‘respond’ to the device it’s viewed on. Designer Josh Clarke once used the words of Bruce Lee for the analogy that content is like water — your content and design should take on the form of any device, and flow anywhere. Stephanie Walter presents the concept in the illustration below.

Content is like water infographic - Stephanie Walter

In responsive website development, code detects and responds to all types of devices — a speciality of our UX and Web Design department. However, for a fully optimised website, you also need a front end developer to straddle the worlds of design and technology, to determine the look and feel of the site through cascading style sheets (CSS), developed through HTML, JavaScript and other languages.

How Responsive Web Design Helps You

How many times have you left a website when a form was impossible to fill out on a phone or tablet? Or even worse, after completing the form, being stumped by a misplaced confirmation button? Or clicking an Instagram ad only to land on a site with a ‘buy’ button that doesn’t work?

If your website isn’t fully responsive, there’s someone right now ready to throw their phone at the wall because of a bad user experience. You could be losing clients without realising it. 

The good news? It’s hard to find a developer these days who would even consider building a non-responsive site. The bad? There are loads of automated site-builder and Content Management Systems (CMS) options on the market. If you want your site to carry your brand identity and personality, you don’t want a generic website with ready-made click and drag buttons.

The best advice is to put in the design work now, and future-proof your website. You can redesign it to become more responsive, or even build it from scratch. You need a professional, forward-thinking team to design and develop a fully responsive site, and our Creative & Web Design experts nail that brief. Contact us today to find out how we can create a responsive site that will delight and engage your users, and generate great results.


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