With the relentless rise in mobile phone and tablet use, a modern website needs to adapt to a near-infinite number of screen types. A fully responsive website will rescale itself to preserve the user experience and look and feel across all devices — with no irritating zooming, scrolling or resizing. These days web users crave consistency and an elegant User Experience (UX), and they’ll eject if your site isn’t fully responsive.
So a website must ‘respond’ to the device it’s viewed on. Designer Josh Clarke once used the words of Bruce Lee for the analogy that content is like water — your content and design should take on the form of any device, and flow anywhere. Stephanie Walter presents the concept in the illustration below.
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How many times have you left a website when a form was impossible to fill out on a phone or tablet? Or even worse, after completing the form, being stumped by a misplaced confirmation button? Or clicking an Instagram ad only to land on a site with a ‘buy’ button that doesn’t work?
If your website isn’t fully responsive, there’s someone right now ready to throw their phone at the wall because of a bad user experience. You could be losing clients without realising it.
The good news? It’s hard to find a developer these days who would even consider building a non-responsive site. The bad? There are loads of automated site-builder and Content Management Systems (CMS) options on the market. If you want your site to carry your brand identity and personality, you don’t want a generic website with ready-made click and drag buttons.
The best advice is to put in the design work now, and future-proof your website. You can redesign it to become more responsive, or even build it from scratch. You need a professional, forward-thinking team to design and develop a fully responsive site, and our Creative & Web Design experts nail that brief. Contact us today to find out how we can create a responsive site that will delight and engage your users, and generate great results.
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