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SEO

Friday the 13 | Marketing Matrix Internet

3 Marketing Tips we Learned from the Friday the 13th Franchise


It’s Friday the 13th. As most of Jason Voorhees’s victims would probably agree, it’s considered the dreaded unluckiest of days. On this day, fewer people go out, and according to some estimates, over $800 million is lost by businesses on this day. Since Friday the 13th has such a huge impact on businesses, we decided to […]

Irish Identity in Marketing

Leveraging the Irish Identity in Marketing Strategy this St. Patrick’s Week


The week when almost everyone around the world prepares to be Irish for a day is a good time to consider how you can leverage Ireland in your digital marketing strategy. Incorporating Irishness into your brand image isn’t just for the sellers of Aran knits and Claddagh rings. Ireland has a brilliant image globally. Almost 35 […]

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Don’t Be Afraid of the Dark Social


Dark social sounds ominous.  It sounds like the title of a spy thriller or the theme for a school disco.  It would make a great name for an emo band.  But it is really something that you probably do every day.  Have you ever read an article online, decided one person you know would love […]

business blog

How Can You Boost Your Business Blog?


Your business blog can be a powerful tool.  It’s often potential customers’ first impression of your brand. It is the port of entry to your sales funnel.  Unlike your more static website, your blog is ever changing and (hopefully!) up to the minute and topical.  Your blog can make an enormous difference to your bottom […]

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Why We Love HubSpot – and Think You Will Too


Matrix Internet is a fully accredited and certified HubSpot partner, and you should know why.  We’ve seen it make digital marketing campaigns more effective.  We’ve seen it allow people to automate some of the process while improving their results.  It’s not magic.  You don’t just hand everything over and lounge on a tropical island while […]

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What Do Search Engines Want?


The difficulty with search engines is that they never tell you clearly what they precisely want. They hint. You get rewarded when you when you get it right. They change their algorithms without notice. It can be difficult to keep track of the ever changing landscape of SEO. Find out more about SEO services You want […]

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Keeping Your Blog Ethical and Transparent


Ireland’s Advertising Standards Authority has announced new guidelines for blogging ethics.  They are concerned about bloggers who review products without disclosing that they are paid or otherwise compensated for doing so.  Under the proposed guidelines, such posts must be clearly labelled as marketing content.  This is not a big change for most bloggers because they already […]

Blogging

What’s the Point of Your Business Blog?


At Matrix, we encourage our clients to blog.  But for your business blog to do your company any good, you need to understand why you are doing it.  Your blog is not just to keep pace with the competitors who have blogs.  It has the potential to work like a multi-function tool, and to achieve […]

ARA

ARA MODULAR PHONE IS BACK


Ara modular phone concept is a design by Google which allows you build your phone with the specs you want. The modular magnetic backboard enables you to add different gadgets such as camera lenses, speakers, storage space and much more. The concept phone came about from the increasing electronic waste, which stems from disposing of […]

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How To Make SEO Appealing to SMBs.


Convincing SMBs – especially those who are not necessarily digital natives – of the benefits of SEO work, can be challenging to say the least. There is an onus on agencies, like Matrix, acting in a consultative capacity with (often local) SMBs to clearly illustrate the benefits of SEO work to potential clients. Our 16 […]

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