If youre a company investing in green energy solutions, Matrix has a wide range of custom calculators, wizards and other toolkits to boost leads.
From retrofit companies to energy providers, your customers can calculate savings with an interactive toolkit on your website.
With our interactive toolkits you can ask users specific questions and offer them highly customised estimations. They’ll be happy to share contact details in return for this vital information — boosting qualified lead generation.
Unlike static web pages or infographics, our embedded toolkits are interactive and engaging. Users feel more involved in their research, and you’ll build up trust by providing instant and actionable results.
Rather than asking customers to share details by subscribing to a newsletter, you can collect their data and tailor updates to suit their needs and interests. They’ll be more engaged when they receive personalised action plans and offers.
Wall and roof insulators
Solar panel installers
Wind turbine installers
A custom cloud-based calculator to help homeowners determine their home’s energy efficiency, help reduce emissions, estimate upgrade costs and grant funding.
Window Configurator with attributes such as size, frame material and pivot point, so users can get an idea of suitable options before a consultation or order.
Business can input simple data and get a detailed measurement of their carbon footprint and an action plan on how to reduce it, along with grant eligibility.
We’ll help you win State grants
We’ll help you State grants through innovation in sustainability-focused projects. Matrix guides B2B clients through the whole process — from creating greener solutions so you’re grant-ready, to help with the Enterprise Ireland application itself. And with our interactive toolkits you can also save your customers money. In less than a minute, they can add their requirements and get an estimated quote for a project, then calculate their State funding through the Sustainable Energy Authority of Ireland (SEAI).
Consultancy support for a sustainability, decarbonisation or circular economy strategy
Support to introduce future-thinking environmental best practice systems and structures
Support for training projects to develop environmental and sustainability practices
Consultancy grant to help large energy users develop a carbon reduction roadmap
Supporting companies to start monitoring and tracking their carbon footprint
Help reduce carbon output in manufacturing combustion processes
Help for SMEs to explore sustainable opportunities with registered knowledge provider
Grant to support sustainability research, development or projects
For developing products, services or processes to give a competitive advantage
Supporting the development of sustainable products, services or processes
Matrix is the technical partner for high-profile environmental campaigns like the Irish Government’s Climate Toolkit 4 Business and the Credit Union’s CU Greener Homes. Whatever your sector or the size of your business, the benefits are huge.
Our interactive toolkit captures leads through engaging calls to action
Fully bespoke white label toolkit with your colours and logo can be shared and embedded, attracting more leads.
A calculator or wizard automatically generates a quote and helps your sales team convert leads.
Interactive toolkit offers an engaging and rewarding experience for users.
An interactive tool boosts engagement with your target audience by encouraging them to interact with the page itself. For example, a green energy retrofit company’s website may have an energy upgrade calculator that visitors can use to calculate their savings.
Interactive tools such as calculators encourage repeat business and brand loyalty, and they are a highly effective method of gathering qualified leads, as users generally need to supply information to gain results from the toolkit.
Use a digital agency: An established digital marketing agency will have teams of experts in complementary departments, from digital marketing to design and development. They will create the toolkit quickly and professionally, based on your chosen metrics and KPIs.
You will also have a more accurate estimate of time and budget needed to create the toolkit, compared with creating it in-house.
An agency will also have a portfolio of previous projects, so you will have an idea of how the finished product will look.
Build it in-house — building your interactive toolkit in-house will cost less, and the team assigned to the project will be more familiar with the company and its processes, and will be more professionally invested in its success.
However, creating a calculator in-house needs a lot of work, with a steep learning curve if your team is learning from scratch. It may be a stretch to learn SEO, web design, development and content writing.
Use pre-built customisable calculator platforms: Some sites offer online tools to create your own interactive calculator, which is another low-cost option. However, customisation may be limited, and you may need to test multiple options to find one that suits you and your customers. Even when you create a toolkit, support will be more limited than at an agency who created a bespoke solution.
Toolkits generate huge value for the user, with fully customised answers to their specific problems.
Gathering qualified leads, as users need to provide information to get customised results and advice.
Create a more engaging and personalised user experience.
Enables your company to collect data about the customer’s pain points, which is valuable research for improving the sales funnel.
Toolkits can be shareable, which increases the potential of virality if the toolkit offers real value to the customer.
No, it’s not possible to embed or integrate any of the calculators from the SEAI site. However, the Matrix green energy toolkit can be fully customised to your company, with corporate branding, logos and metrics that are suited to your lead generation strategy.
The aim of a lead generating landing page is to gather personal information from potential clients. It is the first step in the conversion process, serving as the initial point of contact between your company and potential clients.
The page tries to convert visitors into leads and it helps you create your contact list. You may nurture your lead throughout the sales cycle after you have their contact information. Lead generating landing pages may have interactive elements such as embedded calculators or other toolkits.