The Brief

RoofWindows4You is an award-winning UK-based company that provides — you guessed it — quality roof window solutions for homes and businesses. They needed to shine some extra light on their company and services, and they saw a window of opportunity with a new website courtesy of Matrix.

Through our initial UX discovery workshop, we started working on their goals of creating a bright, clear platform that simplified the sales process, showcased their huge range of windows, loft ladders and blinds, while educating potential customers on the benefits of their well-renowned solutions for homeowners and businesses.

This distinction was crucial — with a simple button toggle, users can now simply browse their catalogue and prices with and without VAT, for B2C and B2B customers, streamlining the user journey and the site’s functional elements.

One notable UX enhancement is the new Window Configurator, with attributes such as size, frame material and pivot point, so users can get a tangible idea of suitable options before a consultation or order. This is complemented by a new Knowledge Hub, with helpful guides and blogs on installation, technical issues and other advice for homes and multiple business sectors.

The streamlined UX has also been transferred to RW4Y sales representatives, who can now place backend bespoke orders for their customers while on the road or on the fly. This new functionality, along with a new simplified checkout experience, means the whole RoofWindows4You customer experience is as clear as a freshly cut pane of glass.


Key features

  • 01
    Streamlined UX, with a simplified user journey and clear, intuitive interface;
  • 02
    Knowledge Hub, to provide potential and past customers with expert advice on their chosen window solution;
  • 03
    New Window Configurator, empowering customers to make the optimum choice given a wide range of parameters;
  • 04
    B2B and B2C customers catered for, with simple toggle on/off VAT browsing and separate advice categories;
  • 05
    Custom backend ordering system for sales representatives.


A beautifully clear site with powerful eCommerce functionality and a streamlined user journey.

  • Create an intuitive user experience in seamless stages, from research to sale to post-purchase advice;
  • Enticing visual brochure element and presentation of services;
  • Recreate the engaging experience of showroom shopping, with detailed descriptions and images.


From discovery phase to live launch, a UX design-led project with the customer front and centre.

  • UX discovery workshop to define branding, personas, user journeys and eCommerce functionality;
  • Custom graphic design, from wireframes to final signed-off templates;
  • Development phase, with ongoing feedback between Matrix and key RW4Y point of contact;
  • Extensive QA, with staff CMS training for future content updates, edits and adding new products and services.


A visually stunning platform with vastly improved functionality — a new site that cements RoofWindows4You as an industry leader.

  • Enhanced online presence with a best-in-class eCommerce and advice platform;
  • Increased engagement and customer involvement through Knowledge Hub and Configurator;
  • Increased traffic and conversions since live launch.